Trust Relation’s goal was to drive excitement, consumer adoption and funding for Auctify’s launch of the first AI-powered, productivity-boosting smart glasses – Auctify Specs. The collection of story narratives drove brand awareness, positioned the company executives as industry thought leaders and fueled Auctify’s crowdfunding campaign.
Trust Relations amplified Auctify’s brand equity and the launch’s overwhelming success reinforced market need. Trust Relations spearheaded a media push that resulted in 12+ articles in key publications including Mashable, Business Insider, PC Magazine, Fudzilla, Tom’s Hardware, KnowTechie, Secure Blitz, Thecnnekt and more. Notably, Auctify achieved its crowdfunding campaign goal on Indiegogo in under two hours and surpassed the total fundraising goal by five times.
At its close, the campaign generated over 11,022,058 impressions.
Other Case Studies
Using targeted media outreach strategy, Trust Relations successfully promoted Brooklyn Space’s month-long Black artist showcase in recognition of Juneteenth to their primary audience in the New York.
SUPPLY CHAIN & LOGISTICS
Trust Relations led a strategic media relations campaign for Xeneta’s Series C funding announcement, to create awareness of the company’s growth and emphasize their unique value proposition.
REAL ESTATE & DESIGN
Trust Relations worked to create overall brand awareness for Rechat as well as establish the company as an expert in both the technology and real estate industries.