Optilogic

Cargo containers

The Goal:

Optilogic helps companies rethink supply chain design with optimization, simulation and risk assessment. Their software platform, Cosmic Frog, provides businesses with visibility into the cost, service and risk of supply chain design scenarios. Founded in 2018, Optilogic’s mission is to redefine the principles of supply chain design by enabling all people of any organization to realize the benefits of greater enterprise design, through its software.

Optilogic hired Trust Relations to generate consistent awareness of the brand, their executive leadership, and their expertise in the supply chain industry. To accomplish these goals, Trust Relations created a comprehensive strategic communications program with an emphasis on media relations and expert commentary, as well as thought leadership initiatives and award submissions, to raise Optilogic’s brand awareness among key audiences and highlight the company’s unique value proposition and expertise in supply chain design.

THE RESULT:

Trust Relations secured numerous media placements for Optilogic, with a targeted media relations campaign designed to reach reporters at supply chain and logistics trade publications. The strategy combined thought leadership news with hard news, such as partnership news, new hires, product news, and acquisitions. As a result, Trust Relations secured coverage including interviews, podcast appearances, feature stories and contributed articles. These placements include coverage in Supply Chain Connect, Supply Chain Brain, Institute for Supply Management, DC Velocity, Supply & Demand Chain Executive, and more.

In addition, Trust Relations led Optilogic’s award submission program. The agency identified, drafted and submitted industry awards on behalf of Optilogic, securing the following wins: Supply & Demand Chain Executive’s Women in Supply Chain, The Stevie Awards International Business Awards, Supply & Demand Chain Executive’s Pros to Know Lifetime Achievement Award, and Supply & Demand Chain Executive’s Top Tech Startup, among others.

The campaign generated over 81,550,511 impressions.

PLACEMENTS:

supply x chain connect
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