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The Goal:

Made with the perfect blend of love and science, RestoraPet® has been tested and proven to restore wellness in older pets experiencing age-related decline and proactively boost the health and well-being of younger pets. First introduced to the market in 2014, RestoraPet products are now used by tens of thousands of pets (specifically dogs, cats and horses) in more than 100 countries worldwide. RestoraPet contains a proprietary, carbon-based “super antioxidant” called Vitalitrol®, which begins working from the very first administered dose to rehabilitate and protect nearly every type of cell in a pet’s body.

In July of 2019, RestoraPet partnered with Trust Relations to increase brand awareness and secure the place of CEO Brian Larsen as a thought leader in the pet wellness space.


Trust Relations worked with RestoraPet to refine the company’s messaging and concisely convey the company’s key value points to the media. The agency worked to ideate a consistent stream of creative and timely media angles to engage top industry and mainstream outlets, positioning the company as experts and innovators in the pet care industry. The agency also secured national broadcast media opportunities that highlighted Larsen’s extensive knowledge and experience.

Additionally, Trust Relations secured several impactful placements and business profiles for RestoraPet in top media outlets like Best ReviewsYahoo MoneyInc., ForbesFast Company, People, Business InsiderThe Washington Post, Fox National Live Stream, The HeraldPulse, BGR, The Washington Business Journal, Pet Age, Pet Product NewsPet Business Magazine, It’s Free At Last, My Bargain Buddy, Little Helpers in Life, Athens Review, Houston Chronicle, The Oregonian and The Orlando Sentinel.

At its close, the campaign generated over 199,069,118 impressions.


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