MunchPak is on a mission to curate the coolest and most unusual snacks from around the world and deliver them right to your doorstep. Their sweet and savory snack boxes are filled with out-of-the-ordinary treats from countries across the globe that can’t be found in any local convenience store.
With travel restrictions and national lockdowns in place during a global pandemic, MunchPak’s subscription service provides a convenient and safe alternative for consumers to experience global adventure and try new foods. To elevate MunchPak’s brand awareness ahead of the 2020 holiday season, Trust Relations was hired as the sole PR agency to drive media relations and secure top-tier placements. Thanks to the program’s overwhelming success and the generation of new sales, the partnership showed remarkable resilience by continuing throughout 2021, experiencing a restart at the end of 2022, and maintaining its momentum into 2023.
Trust Relations positioned MunchPak as a perfect escape to the many countries consumers are dreaming of visiting, with international travel at an all-time low due to the pandemic. By pursuing product roundups and gift guides, as well as leveraging the agency’s well-established relationships with consumer-focused media, Trust Relations’ targeted media strategy garnered coverage for MunchPak in several top-tier outlets. Placements to date include an on-air feature for NBC’s The Today Show, two placements in Forbes, articles in Parents, Romper, Teen Vogue, Glamour, TIME, CNET, News Break, The Rachael Ray Show, AskMen, Yahoo!, SELF , msn.com, TODAY, Famadillo, Parade, New York Post and Techwalla as well as five placements in BuzzFeed, and two placements in Refinery29. Trust Relations also generated placements in key food and beverage publications including Spoon University, MiamiCurated, Inspiring Kitchen, Food Network, Tasting Table, Delish, and Roamilicious, in addition to lifestyle publications such as Yahoo! life, Inventory, SPY, We Are Teachers, Best Life, Austin360, Reader’s Digest and Outpost.
At its close, the campaign generated over 2,579,336,850 impressions.
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