MunchPak

THE GOAL:

MunchPak is on a mission to curate the coolest and most unusual snacks from around the world and deliver them right to your doorstep. Their sweet and savory snack boxes are filled with out-of-the-ordinary treats from countries across the globe that can’t be found in any local convenience store.

With travel restrictions and national lockdowns in place during a global pandemic, MunchPak’s subscription service provides a convenient and safe alternative for consumers to experience global adventure and try new foods. To elevate MunchPak’s brand awareness ahead of the 2020 holiday season, Trust Relations was hired as the sole PR agency to drive media relations and secure top-tier placements. Thanks to the program’s overwhelming success and new sales generated, the partnership will continue in 2021.

THE RESULT:

Trust Relations positioned MunchPak as a perfect escape to the many countries consumers are dreaming of visiting, with international travel at an all-time low due to the pandemic. By pursuing gift guides and holiday roundups, as well as leveraging the agency’s well-established relationships with consumer-focused media, Trust Relations’ targeted media strategy garnered coverage for MunchPak in several top-tier outlets. Placements to date include an on-air feature for NBC’s The Today Show, articles in ForbesParentsRomper, Teen VogueGlamour, TIME, CNET, News Break, The Rachael Ray Show, AskMen, Yahoo!SELF , msn.comTODAYFamadillo, Parade, and Techwalla as well as three placements in BuzzFeed, and two placements in Refinery29Trust Relations also generated placements in key food and beverage publications including Spoon UniversityMiamiCurated, Inspiring Kitchen and Roamilicious, in addition to lifestyle publications such as Yahoo! life, Inventory, MSN, SPYWe Are Teachers, Best Life, Austin360, Reader’s Digest and Outpost. 

To date, the campaign has generated over 25,624,016,751 impressions.

PLACEMENTS

Other Case Studies

EVENTS

Brooklyn Space

Using targeted media outreach strategy, Trust Relations successfully promoted Brooklyn Space’s month-long Black artist showcase in recognition of Juneteenth to their primary audience in the New York.

SUPPLY CHAIN & LOGISTICS

Xeneta

Trust Relations led a strategic media relations campaign for Xeneta’s Series C funding announcement, to create awareness of the company’s growth and emphasize their unique value proposition.

REAL ESTATE & DESIGN

Rechat

Trust Relations worked to create overall brand awareness for Rechat as well as establish the company as an expert in both the technology and real estate industries.