Xeneta
THE GOAL:
Xeneta is transforming the shipping industry as the leading ocean freight rate benchmarking and market intelligence platform. The company’s powerful reporting and analytics platform provides liner-shipping stakeholders with the data they need to understand current and historical market behavior, reporting live on market average and low/high movements for both short and long-term contracts. Xeneta is privately held and headquartered in Oslo, Norway with regional offices in New York and Hamburg.
Xeneta initially retained Trust Relations to lead their Series C funding announcement, generating widespread interest in the company’s impressive growth and plans for the future.
Impressed by the top-tier media coverage Trust Relations generated, Xeneta reengaged with the agency for a broader, longer-term public relations program.
THE RESULT:
Trust Relations initially highlighted Xeneta’s funding announcement with a strategic media relations and thought leadership campaign. Trust Relations was able to raise awareness of Xeneta and its growth, while emphasizing the company’s unique value proposition and expertise in the shipping and logistics industry.
Trust Relations has secured notable coverage from target publications including CNN (broadcast), Reuters, Yahoo! Finance (broadcast), Yahoo! Finance (online), two placements in SiliconANGLE, FreightWaves, The Journal of Commerce, American Entrepreneurship, Venture Capital Journal, Hellenic Shipping News, TradeWinds News, The Load Star, Lloyd’s List, CIO Review, Container Management, The Maritime Executive, Yahoo!News, ShipInsight, DCVelocity, TradeWinds, Seatrade Maritime News, Maritime Logistics Professional, Marine Link, American Journal of Transportation, World Cargo News, Energy Northern Perspective, Food Logistics.
To date, the combined campaigns have generated over 17,456,141,901 impressions.
PLACEMENTS:
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