Founded in 2006 in Manhattan, New York, Gregorys Coffee offers a selection of premium coffees, espressos and teas. Their coffee beans are roasted locally in New York City and paired with a health-first menu of homemade baked goods, sandwiches, and bowls served in their chic, contemporary cafes. As a family-owned-and-operated business, personal relationships are at the core of the company’s mission to make customers—the “Gregulars”— their first priority. With the belief that customers shouldn’t have to choose between their time and standards for a great brew, Gregorys Coffee delivers quality, innovation, and service at their 38 locations across New York, Connecticut, New Jersey, and D.C.
On behalf of this regionally acclaimed premium coffee brand, Trust Relations launched a strategic communications project. The agency designed a multifaceted strategy to amplify brand recognition, establish a compelling thought leadership platform for Founder and CEO Gregory Zamfotis, and generate heightened media interest in the company’s new ventures and initiatives.
During the three-month project, Trust Relations undertook a comprehensive overhaul of the company’s messaging and marketing materials while also successfully executing a targeted regional media outreach campaign to introduce new brand offerings.
Trust Relations strategically positioned Gregorys Coffee as a leading purveyor of high-quality coffee, dedicated to providing customers with the convenience of swift service without compromising their well-being. To achieve this goal, Trust Relations highlighted the promotion of seasonal offerings, innovative beverages, and homemade food items. Leveraging our robust presence in the New York media landscape, Trust Relations created significant media buzz around Gregorys Coffee, emphasizing the brand’s pioneering story and its commitment to convenience, alongside a menu expansion featuring healthier choices for customers.
The campaign generated over 95,518,200 impressions.
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