NEXT Trucking


The Goal:

As one of the nation’s fastest growing FreightTech companies, NEXT Trucking brings the power of technology to shippers, owner operators and fleet managers through a digital marketplace and powerful application. This end-to-end technology solution for the logistics industry combines a freight marketplace with company drivers and strategic partnerships to provide a powerful suite of services for drayage, OTR and transloading.

In January 2020, NEXT Trucking hired Trust Relations as the company’s agency of record to publicize its innovative platform, cutting-edge initiatives and unique features, as well as elevate awareness of its executive team as industry thought leaders.


Trust Relations integrated seamlessly, as an extension of NEXT Trucking’s internal PR team, to promote the company’s multi-faceted initiatives. The agency proactively pitched top industry and mainstream outlets amid the COVID-19 pandemic, positioning the company as a leader within the drayage and trucking space and highlighting its role in the supply chain. Numerous media interviews, analyst briefings and bylined article opportunities have been secured, which have continued to highlight the extensive knowledge and experience of NEXT Trucking’s key executives. 

Trust Relations has built relationships with and garnered impactful media coverage for NEXT Trucking in mainstream media including:  Business InsiderCheddar NewsCommercial Carrier JournalForbesReutersUSA Today and The New York Times; tech publications like VentureBeat, DatanamiRCR Wireless, IT PRO Today, VentureBeat, and TechCrunch; local publications like Pasadena Star-NewsNBC Los AngelesSpectrum News 1 and Los Angeles Daily News; and trade publications including Material Handling & Logistics, Inbound Logistics, Supply and Demand Chain Executive, two Food LogisticsHeavy Duty Trucking, FreightBroker Live, Transport Topics, Supply Chain Brainthree American Journal of Transportation pieces, Chain Store Age, FreightWaves, Commercial Carrier JournalJournal of Commerce, two DC Velocity publications and Fleet Owner, Fleet News Daily among others. 

The agency also secured analyst briefings with IDC, Aberdeen and Forrester and a winning submission for BuiltinLA’s Best Places to Work.

At its close, the campaign generated over 1,800,996,895 impressions. 


Ideas not burn30
Other Case Studies


Brooklyn Space

Using targeted media outreach strategy, Trust Relations successfully promoted Brooklyn Space’s month-long Black artist showcase in recognition of Juneteenth to their primary audience in the New York.



Trust Relations led a strategic media relations campaign for Xeneta’s Series C funding announcement, to create awareness of the company’s growth and emphasize their unique value proposition.



Trust Relations worked to create overall brand awareness for Rechat as well as establish the company as an expert in both the technology and real estate industries.