NEXT Trucking
THE GOAL:
As one of the nation’s fastest growing FreightTech companies, NEXT Trucking brings the power of technology to shippers, owner operators and fleet managers through a digital marketplace and powerful application. This end-to-end technology solution for the logistics industry combines a freight marketplace with company drivers and strategic partnerships to provide a powerful suite of services for drayage, OTR and transloading.
In January 2020, NEXT Trucking hired Trust Relations as the company’s agency of record to publicize its innovative platform, cutting-edge initiatives and unique features, as well as elevate awareness of its executive team as industry thought leaders.
THE RESULT:
Trust Relations integrated seamlessly, as an extension of NEXT Trucking’s internal PR team, to promote the company’s multi-faceted initiatives. The agency proactively pitched top industry and mainstream outlets amid the COVID-19 pandemic, positioning the company as a leader within the drayage and trucking space and highlighting its role in the supply chain. Numerous media interviews, analyst briefings and bylined article opportunities have been secured, which have continued to highlight the extensive knowledge and experience of NEXT Trucking’s key executives.
Trust Relations has built relationships with and garnered impactful media coverage for NEXT Trucking in mainstream media including: Business Insider, Cheddar News, Commercial Carrier Journal, Forbes, Reuters, USA Today and The New York Times; tech publications like VentureBeat, Datanami, RCR Wireless, IT PRO Today, VentureBeat, and TechCrunch; local publications like Pasadena Star-News, NBC Los Angeles, Spectrum News 1 and Los Angeles Daily News; and trade publications including Material Handling & Logistics, Inbound Logistics, Supply and Demand Chain Executive, two Food Logistics, Heavy Duty Trucking, FreightBroker Live, Transport Topics, Supply Chain Brain, three American Journal of Transportation pieces, Chain Store Age, FreightWaves, Commercial Carrier Journal, Journal of Commerce, two DC Velocity publications and Fleet Owner, Fleet News Daily among others.
The agency also secured analyst briefings with IDC, Aberdeen and Forrester and a winning submission for BuiltinLA’s Best Places to Work.
At its close, the campaign generated over 1,536,679,630 impressions.
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