Cover art for The PR Wine Down Podcast featuring hosts April White and Laura Schooler
March 17, 2023 0 Comments

PR Agency Culture & Crisis Communications (with Guest Host Doug Spong)

This week’s episode features a surprise guest host appearance from April’s personal friend, mentor and former colleague: Doug Spong! Tune in as April and Doug discuss the recent Tik-Tok-inspired social media crisis, the “Kia Boyz Challenge.” April and Doug address this news with their strategic recommendations and an analysis of how Hyundai and Kia handled this viral rash of car thefts. Today’s Anonymous PR Horror Story features a write-in from a listener whose boss asked them to do some “reconnaissance” on another colleague. Themes in this story include agency culture, micro-managing, performance reviews, and how to handle inappropriate requests at work. They also discuss the increasing scrutiny of Tik Tok as tensions rise between the U.S. and China and whether the world has hit a point of no return for remote work.

Read about Hyundai and Kia here.

Doug Spong has an Accreditation in Public Relations and is a PRSA Fellow. He is also the founder and CEO of The Doug Spong Co. Prior to founding The Doug Spong Co., Doug was the founder, president and managing partner of Minneapolis- based Carmichael Lynch and Spong, which is owned by Interpublic Group (NYSE:

Learn more about Doug’s work here.

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at 

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedInTwitterFacebook, and Instagram.

Sound effects obtained from

Send in a voice message here.

You can also listen on:

5f1b2d6d5c77dc014971cb9c google podcasts 1


61307d7905587de7a8eb6786 april white

April White

5f19d16f3f9015603ee21968 laura schooler
Laura Schooler


Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.