Cover art for The PR Wine Down Podcast featuring hosts April White and Laura Schooler
November 24, 2023 0 Comments

100TH EPISODE SPECIAL: The ROI of LOL (Feat. Clayton Fletcher from Peppercomm)

Today, we are celebrating 100 episodes of the PR Wine Down podcast! To our long-time listeners and newcomers alike — thank you for “wining down” with us! 

On today’s episode, April and Laura welcome Clayton Fletcher, acclaimed comedian and Chief Comedy Officer at Peppercomm. He is here to discuss the book he recently co-authored with Peppercomm CEO Steve Cody, “The ROI of LOL.” Tune in for an interesting discussion about what PR professionals can learn from best practices in comedy — and why Peppercomm makes it a requirement that new team members take a stand-up class. Tips include: how to use best practices from stand-up and improvisation to improve communication skills, how comedy tricks can improve client relations and workplace culture, and why it’s important to have fun in the workplace. 

Later in this episode, April and Laura take a walk down memory lane by revisiting our first-ever Anonymous PR Horror Story, to see if they still have the same advice, 100 episodes later.

Get “The ROI of LOL”.

Follow Clayton’s work here.

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at 

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedInTwitterFacebook, and Instagram.

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April White

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Laura Schooler


Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.