44: Susan Prekel - The Intersection of Product, PR and Brand Promotions
This week, hosts April and Laura welcome guest Susan Prekel, owner of Done & Done Branded Goods, to discuss her background in event production and planning, and her journey into the branded product industry. Together, they’re chatting about the intersection of PR and product, the brand collaboration process, and why today’s branded goods are a notch about the typical “swag” you might expect to see at company events. Out hosts also introduce a new segment called “Schooler School,” wherein Laura gives us the scoop on the latest trends impacting PR practitioners; this week, it’s all about the post-COVID hiring environment. April and Laura also analyze the controversy over the recently-announced Victoria’s Secret rebrand, and share one listener’s Anonymous PR Horror Story about a feature article gone awry.
Learn more about Susan’s work here: https://www.ddbrandedgoods.com/
Read the PR News of the Week here: https://www.nytimes.com/2021/06/16/business/victorias-secret-collective-megan-rapinoe.html
Connect with Trust Relations on our website at https://www.trustrelations.agency/
Starting this week, you can also stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio: https://www.em-radio.com/
Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at firstname.lastname@example.org.
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