44: Susan Prekel - The Intersection of Product, PR and Brand Promotions
Episode 044
This week, hosts April and Laura welcome guest Susan Prekel, owner of Done & Done Branded Goods, to discuss her background in event production and planning, and her journey into the branded product industry. Together, they’re chatting about the intersection of PR and product, the brand collaboration process, and why today’s branded goods are a notch about the typical “swag” you might expect to see at company events. Out hosts also introduce a new segment called “Schooler School,” wherein Laura gives us the scoop on the latest trends impacting PR practitioners; this week, it’s all about the post-COVID hiring environment. April and Laura also analyze the controversy over the recently-announced Victoria’s Secret rebrand, and share one listener’s Anonymous PR Horror Story about a feature article gone awry.
Guest Speakers
Learn more about Susan’s work here.
Show Notes
Read the PR News of the Week here.
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com
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April White
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Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.