Rick Smith - Content Syndication 101
On the show this week, April and Laura welcome Rick Smith, Founder and CEO at NewsUSA and NewsCanada. He’s here to discuss his experience in the content syndication business, including the differences between a press release and a mat release, how video syndication can complement a company’s marketing strategy and where the future lies for independent content creators. Our hosts also discuss the latest Anonymous PR Horror Story to land in their inboxes, this time about an account lead learning to manage an overzealous new hire, and share tips on the questions clients always ask when they’ve been burned by PR in the past. They also deliver the latest PR industry news on The New York Times’ subscription newsletter launch — featuring a bonus baseball story from Laura!
Learn more about Rick’s work on the NewsUSA.
NewsUSA discount code: APRIL500
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