Rick Smith - Content Syndication 101
On the show this week, April and Laura welcome Rick Smith, Founder and CEO at NewsUSA and NewsCanada. He’s here to discuss his experience in the content syndication business, including the differences between a press release and a mat release, how video syndication can complement a company’s marketing strategy and where the future lies for independent content creators. Our hosts also discuss the latest Anonymous PR Horror Story to land in their inboxes, this time about an account lead learning to manage an overzealous new hire, and share tips on the questions clients always ask when they’ve been burned by PR in the past. They also deliver the latest PR industry news on The New York Times’ subscription newsletter launch — featuring a bonus baseball story from Laura!
Guest Speakers
Learn more about Rick’s work on the NewsUSA.
NewsUSA discount code: APRIL500
Show Notes
Read the PR News of the Week here.
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here.
You can also listen on:
OUR CO-HOSTS
April White
THE PR WINE DOWN
Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.