
48: Lee Caraher - The Old, The New and The News
Episode
048
This week on the PR Wine Down, our hosts are joined by Lee Caraher. She’s the CEO of Double Forte, a national independent PR and communications agency, and an acclaimed communications strategist. She’s wining down this week on the show to discuss the work Double Forte is doing to close the gender “Say Gap” in PR, evaluate how PR has changed over recent decades and discuss what small brands can do to make a splash in the news media today. April and Laura also deliver a new Anonymous PR Horror story featuring an account coordinator who offered inappropriate advice, discuss gender dynamics in the workplace today and chat about the latest viral Tweet in journalism this week.
Guest Speakers
Learn more about Lee’s work here.
Show Notes
Read Anna Merlan’s Twitter thread from the PR News of the Week segment.
Read the PR News of the Week here.
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here.
You can also listen on:
OUR CO-HOSTS

April White

THE PR WINE DOWN
Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.
Recent Posts
- 27: Brand Authenticity: The Rise of Deinfluencing and False Adverting
- PR Agency Culture & Crisis Communications (with Guest Host Doug Spong)
- What Are Brand Activations?
- 26: Creative Campaigns: Designing Brand Activations & Events
- 81: Carin Warner & Carly Martinetti: Agency Expansions & Operations (Part 2)