57: Ronjini Joshua - Handling Hiring, Navigating Newsletters and the Path to Agency Ownership
Episode
057
Ready to Wine Down? On the show this week, April and Laura are chatting with Ronjini Joshua. She’s the CEO of the Silver Telegram PR agency and the podcast host and author behind “The PR Playbook.” Ronjini is here to discuss her career journey and life an as agency owner, including lessons learned along the way about hiring, company culture and the tech scene. BONUS: She also shares a PR Horror Story of her own! April and Laura also dish one-on-one about the dos and don’ts of how to upsell a client, and share an anonymous story about how nepotism interfered with one listener’s big promotion. Stick around to the end for a news update on all things Substack — including an insider tip from April about how to source media contacts from free newsletter subscriptions.
Substack News Roundup:
Substack’s 1 million+ paid subscriptions: https://www.axios.com/substack-1-million-paid-subscriptions-b2183669-d11b-4758-a00e-c5b6b4e19d88.html
Substack panic: Substack panic: https://taibbi.substack.com/p/another-humorous-substack-panic?r=b8k3x&utm_campaign=post&utm_medium=web&utm_source=
Bari Weiss makes a mint: https://www.marketwatch.com/story/how-much-times-walkout-weiss-breaks-the-rules-makes-a-mint-11629128876
Twitter conversations: https://twitter.com/lcwhitlock14/status/1462074206615531522?s=20 and https://twitter.com/BenjaminPDixon/status/1462003157567954946?s=20
ICYMI: April recently joined Ronjini for the The Silver Telegram’s PR Essentials Summit! You can stream their conversation on censorship in the media and the credibility of PR any time, here: www.TheSilverTelegram.com/pr-essentials-summit
Learn more about Ronjini’s work here: www.TheSilverTelegram.com
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April White
THE PR WINE DOWN
Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.