Cover art for The PR Wine Down Podcast featuring hosts April White and Laura Schooler
January 14, 2022 0 Comments

Donna Loughlin - Trade Shows, Tech & Tackling the Work-Life Balance

In the virtual recording booth this week our hosts welcome Donna Loughlin, founder and president of Loughlin/Michaels Group PR (LMGPR). She’s here to chat with April and Laura about the evolution of the Silicon Valley tech scene and how the pandemic has changed trade shows and supply chain issues for the tech sector. Together, they also discuss Donna’s advice for female entrepreneurs and PR pros seeking to find a better work-life balance. April and Laura also share their best practices for crafting the perfect press release for rookie publicists and seasoned practitioners alike. They also cover the latest news on the rise of independent newsletters and freelance journalism, with a discussion on how Substack and Facebook Bulletin have attracted high-profile reporters and commentators to their ranks.

Read the PR News of the Week here.

Learn more about Donna’s work here.

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at 

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedInTwitterFacebook, and Instagram.

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April White

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Laura Schooler


Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.