August 26, 2022 0 Comments

72: Veronica Yip - An Inside Look at Podcast Production and Development




Our guest on today’s episode comes from behind the scenes! April and Laura are pleased to welcome our very own podcast producer, Veronica Yip. She’s the integrated marketing and communications manager at Trust Relations, here to share a behind-the-scenes look at the concepts and development behind our three agency podcasts — including this one! April and Laura also share their favorite memories and lessons learned from co-hosting this show together. Today’s news segment covers the rise in pay-for-play podcast interviews, as some shows have begun to advertise prices upwards of $50,000. April and Laura also share advice to help PR practitioners develop effective follow-up messages for any media pitch. The Anonymous PR Horror Story of the day comes from a listener whose new agency boss has an affinity for extreme workplace pranks and antics.

Learn more about Veronica here:

Read the PR News of the Week here: 

Pay-for-play podcasts:[…]tm_campaign=mb&utm_medium=newsletter&utm_source=morning_brew

Things I Should Have Been Trained On:

How to follow up with a reporter (without annoying them into despair.)

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio:

You can also connect with Trust Relations on our website: or on social media:

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April White

Laura Schooler


Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.