73: Brenden Kumarasamy: Strategies to Improve Your Communication Skills
This week on the show, hosts April and Laura welcome Brenden Kumarasamy, founder of MasterTalk. He’s here to share tips, tricks and strategies that any executive can adopt to become a better presenter, speaker and interviewee. They also analyze the recent social media controversy over Cracker Barrel’s new plant-based meat menu offering, with advice for companies seeking to expand their markets without alienating existing customers. Next, they share advice for keeping your inbox organized—even as a busy PR professional. Today’s Anonymous PR Horror Story comes from one unfortunate listener, who mistakenly said, “I love you,” on a client call.
Learn more about Brenden’s work: https://www.youtube.com/channel/UCBYFP4mZLQovr7W6Si6sueA
Read the PR News of the Week here:
Cracker Barrel’s Plant-Based Sausage Announcement: https://www.newsweek.com/cracker-barrel-causes-stir-plant-based-sausage-menu-announcement-1730662
Things I Should Have Been Trained On:
How to follow up with a reporter (without annoying them into despair.)
How to keep your inbox organized as a PR professional.
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at email@example.com.
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THE PR WINE DOWN
Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.