Management Missteps and the Future of News
April and Laura discuss an Anonymous PR Horror Story from a listener who is feeling the pressure of agency ownership. They also offer advice to help the writer reconcile his/her relationship with a manager after a tense moment on an internal call and move forward with a more positive approach to management.
In PR News of the Week, April and Laura analyze a recent report from Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications, which found that a shocking one-third of U.S. newspapers (as of 2005) will be gone this year. Together, they chat about the state of local news, the rise of news deserts in the U.S., and the role of social media in and subscription content in the decline of local newspapers.
Read the PR News of the Week.
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April White
THE PR WINE DOWN
Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.