How-To Tips: Improving Credibility in Journalism & Fighting for Your Dream Job

August 30, 2024 0 Comments

How-To Tips: Improving Credibility in Journalism & Fighting for Your Dream Job Today on the PR Wine Down, hosts April and Laura tackle two key issues in today’s PR industry discourse: trust in journalism and the shaky job economy.  First, in the PR News segment, Laura shares a recap of  “Polarization and the Press” from …

Dos and Don’ts: Press Releases and Medical PR (Feat. Barrie Cohen from BC Public Relations)

August 30, 2024 0 Comments

Dos and Don’ts: Press Releases and Medical PR (Feat. Barrie Cohen from BC Public Relations) This week on the show, your favorite podcast hosts welcome Barrie Cohen for an interview! Barrie is the owner and founder of BC Public Relations. She’s here to discuss a few must-know tips for brands and PR practitioners in the …

Krysten Copeland: Behind the Scenes of PR for Politicians

August 30, 2024 0 Comments

Dos and Don’ts: Press Releases and Medical PR (Feat. Barrie Cohen from BC Public Relations) This week on the show, your favorite podcast hosts welcome Barrie Cohen for an interview! Barrie is the owner and founder of BC Public Relations. She’s here to discuss a few must-know tips for brands and PR practitioners in the …

Building a Trusted Brand: Women|Future 2024 Pre-Event Interview (Feat. Catharine Montgomery)

August 30, 2024 0 Comments

Dos and Don’ts: Press Releases and Medical PR (Feat. Barrie Cohen from BC Public Relations) This week on the show, your favorite podcast hosts welcome Barrie Cohen for an interview! Barrie is the owner and founder of BC Public Relations. She’s here to discuss a few must-know tips for brands and PR practitioners in the …

PR Trends: Reddit Requests & the Fate of Pandemic-Era Work Perks

August 30, 2024 0 Comments

PR Trends: Reddit Requests & the Fate of Pandemic-Era Work Perks On the podcast this week, April and Laura are catching up for a one-on-one chat about some recent trending topics impacting the PR industry and the future of work. First, your favorite hosts dissect an article from Business Insider, exploring PwC’s decision to cut …

PR Careers: Benefits of Working In-House, at an Agency or as a Freelancer

August 12, 2024 0 Comments

PR Careers: Benefits of Working In-House, at an Agency or as a Freelancer The public relations industry is a vast and unpredictable landscape. Any brand from any sector can hire a PR specialist or team to guide them through a business milestone, share funding news on their behalf, or leverage the power of the press …

Changes & Challenges in Affiliate PR

July 22, 2024 0 Comments

Changes & Challenges in Affiliate PR: Updates from Our Consumer PR Experts ‍Author: TR Team Affiliate marketing has been a game-changer in the PR world, providing a strategic edge for consumer brands seeking press coverage. Several years ago, it was just a buzzword. But today, affiliate marketing has become essential for PR success, with over …

5 Tips on Starting a Successful Podcast for your Brand

July 1, 2024 0 Comments

5 Tips on Starting a Successful Podcast for your Brand PR and podcasting go hand-in-hand. Podcasting, much like creative advertisements, media interviews, press releases, and video content, is a useful medium for integrated marketing professionals to do what they do best: storytelling. The PR industry is changing—and securing interviews on popular industry podcasts can help …

How PR Can Reach Your Target Audience: Reaching Niche Markets with the Power of Media Relations

June 10, 2024 0 Comments

How PR Can Reach Your Target Audience: Reaching Niche Markets with the Power of Media Relations The competition is hot for companies today. Brands are innovating and disrupting every vertical within every industry, in every market. With so much digital noise, it can be difficult for companies to stand out and reach the right audiences. …

What is Affiliate PR?

May 20, 2024 0 Comments

What is Affiliate PR? How Affiliate Marketing & PR Services Can Drive Brand Awareness and Inspire Sales ‍Affiliate PR is changing the game for consumer media outlets today.  Most digital communicators are familiar with affiliate marketing, a process that connects brands with online platforms and influencers, who receive commission for every visit, sign-up or sale …