Heather Delaney – PR from the UK to the USA

November 13, 2020 0 Comments

Heather Delaney – PR from the UK to the USA Episode 017   Heather Delaney, founder of Gallium Ventures and international publicist extraordinaire, joins the show this week to discuss the nuances of media relations in the U.S. and Europe. She’s chatting with April and Laura about cultural differences, reporter relationships and how product development …

Jon Kasle – Why Content is King and Brand Stewardship is Key

November 6, 2020 0 Comments

Jon Kasle – Why Content is King and Brand Stewardship is Key Episode 016   PR veteran Jon Kasle joins April and Laura this week to discuss the many facets of brand stewardship in today’s communications landscape. They’re covering how to navigate a rocky year like 2020, where ethics play into brand identity and how …

Halloween Special: Scary Stories in Media & PR

October 30, 2020 0 Comments

Halloween Special: Scary Stories in Media & PR Episode 015   Welcome to the PR Wine Down Halloween Special! Hosts April and Laura are getting into the spirit of the season this week with a PR twist. They’re delivering a full lineup of our ghastliest anonymous PR Horror Stories sure to send a shiver down …

Austin Sandmeyer – PR in the Marketing Mix

October 23, 2020 0 Comments

Austin Sandmeyer – PR in the Marketing Mix Episode 014   Austin Sandmeyer, senior marketing manager at Beekeeper, joins April and Laura this week to discuss where PR fits into the marketing mix. Austin weighs in on how media wins impact lead generation, leveraging case studies, building customer relationships and how to find new opportunities …

Todd Merkow – Unpacking the Trends in Today’s News Media

October 16, 2020 0 Comments

Todd Merkow – Unpacking the Trends in Today’s News Media Episode 013   Hosts April and Laura chat with Todd Merkow to dissect the problems with today’s news landscape and trends in media consumption. They also cover advice for working with publicly traded companies, dish about some of the latest big-name brand collaborations and share …

Be Bold, Not Bland – How Design Plays Into Branding and PR

October 9, 2020 0 Comments

Be Bold, Not Bland – How Design Plays Into Branding and PR Episode 012   Our hosts welcome Natalie Sharma, senior web designer at Trust Relations and founder & creative director of Pixetal design studio, to discuss modern trends in branding and design and how to find the right designer for your business. April and …

Agency Basics: An Inside Scoop on Teamwork, Ethics & Getting Ahead

October 2, 2020 0 Comments

Agency Basics: An Inside Scoop on Teamwork, Ethics & Getting Ahead Episode 011   April White and Laura Schooler are talking one-on-one this week to dive into the realities of agency PR, with advice on handling ethical dilemmas at work and how thinking creatively can set the entire team up for greater success. They also …

Christopher Tompkins – How to Marry PR with Digital Marketing

September 25, 2020 0 Comments

Christopher Tompkins – How to Marry PR with Digital Marketing You can also listen on: Episode 010 This week, April and Laura welcome Christopher Tompkins, CEO of The Go! Agency and online marketing specialist. Together, they dive into the elements of a successful digital marketing strategy and discuss how social media and PR can amplify each …

Beth McRae – MBA or MB-Nay?

September 18, 2020 0 Comments

Beth McRae – MBA or MB-Nay? Episode 009   This week, Beth McRae joins April and Laura this week to break down the value of a MBA as a public relations professional, the difference between working with small agencies and large agencies and small clients versus big clients. April and Laura also talk about KFC’s …

When Worlds Collide – The Intersection of Social Media and PR

September 11, 2020 0 Comments

When Worlds Collide – The Intersection of Social Media and PR Episode 008   On this week’s episode of the PR Winedown, April and Laura discuss the intersection of PR and social media, when to know what you don’t know, the genius social media play by Planter’s Peanuts and the importance of staying engaged in …