Cover art for The PR Wine Down Podcast featuring hosts April White and Laura Schooler
June 21, 2024 0 Comments

How-To Tips: Improving Credibility in Journalism & Fighting for Your Dream Job

Today on the PR Wine Down, hosts April and Laura tackle two key issues in today’s PR industry discourse: trust in journalism and the shaky job economy. 

First, in the PR News segment, Laura shares a recap of  “Polarization and the Press” from the blog page at Stanford’s Journalism program. In the post, Janine Zacharia, Carlos Kelly McClatchy lecturer in Stanford’s Department of Communication, and Emily Handsel, a senior at Stanford studying political science, unpack 12 actionable steps that journalists can take to enhance their credibility and rebuild trust in their reporting. Tune in as April and Laura cover the highlights, and share their own reflections about what PR professionals can do to support similar trust-building practices on the PR side of the news desk. 

Also in this episode, April reads our latest Anonymous PR Horror Story submission, from a listener who was passed over for a promotion — and effectively laid off — despite being an overachiever with years of experience.

Read the PR News of the Week.

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at 

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedInTwitterFacebook, and Instagram.

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April White

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Laura Schooler


Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.