How to Leverage Paid Marketing Campaigns for Your Brand   Whether you want to launch a new product to the public or highlight your brand story, combining organic and paid public relations and marketing campaigns can make all the difference in how much traction your efforts produce. Organic content is marketing collateral you distribute free …

What Are Brand Activations? How Branded Events and Campaigns Can Generate Awareness for Your Brand Brand activations are real-world stunts, events and campaigns that make a splash in the press and generate meaningful awareness for your brand. From sponsored contests and charity initiatives to industry events and creative stunts, the right creative activation can breathe …

What is Social Media Marketing? How a Strategic Social Media Campaign Can Generate Revenue and Awareness for Your Brand Social media is a powerful way to connect with your target market. When used correctly, it can allow your brand to create a dialogue with your customers and engage with them directly, on their phones, smart …

Pitching and PR Protocols Clients Should Know Marketing and public relations (PR) should be integrated—and the best PR agencies aim to work seamlessly with your brand’s marketing department and/or marketing partners. After all, that’s the best way to produce powerful and synergistic media results.  However, certain factors in the marketing mix are unique to PR. …

Ask Me Anything: TR CEO April White Answers Our Top 5 Marketing Questions At a time when consumers are being presented with messages and products across multiple channels on a daily, hourly, and minutely (yes, that’s a real word!) basis, the importance of integrated marketing and PR has never been greater. Investing in an integrated …

Integrating Marketing and PR Creating a Comprehensive Strategic Communications Plan For brands of all sizes, the start of a new year typically means putting the pedal to the metal on planning. As the dust settles from the holiday season, this is when most brands are defining what steps to take in order to reach goals …

Key PR & Marketing Takeaways from 2022 As 2022 comes to a close, leaders in every industry are reflecting on yet another “unprecedented” year of changes and challenges. If you’re reading this, it’s likely you’re doing the same. I can attest, as a business owner myself, that the tides have changed for everyone. Consumer prices …

What Are Marketing Services? How to Build Lasting Customer Relationships and Expand Your Market Reach Marketing is the key to revenue growth and success for any brand. It’s the strategic foundation upon which to build your sales tactics, PR campaigns, brand partnerships, and social media activities. It’s the business function that directly yields sales conversions …