6 Principles of Great Copywriting

April 12, 2021 0 Comments

6 Principles of Great Copywriting “A word after a word after a word is power.” — Margaret Atwood   Being a PR copywriter is about as behind-the-scenes as you can get. When most people come across an interesting article or social media post about the launch of a new product or service, they likely don’t …

Look How Far We’ve Come – Cheers to Trust!

March 29, 2021 0 Comments

Look How Far We’ve Come – Cheers to Trust! Time really does fly when you’re having fun doing what you love to do! I’ve been head-down in a state of flow since starting Trust Relations two years ago, and it wasn’t until recently that I had a chance to look up and truly reflect on …

How to Identify and Vet New Biz Leads that are the Right Fit for You

March 22, 2021 0 Comments

How to Identify and Vet New Biz Leads that are the Right Fit for You Pop quiz: What do most businesses have in common?  Answer: They have to figure out how to bring in new clients or customers on a rolling basis to use their products and/or services.  In the PR world, mid-to-large sized agencies …

6 Tips for Pitching Broadcast Media in Today’s “New Normal”

March 15, 2021 0 Comments

6 Tips for Pitching Broadcast Media in Today’s “New Normal” Broadcast pitching isn’t for the faint of heart, especially now with the revolving door of the television newsroom. It’s crazy to think that since the start of the pandemic, a media list created a only few months ago is likely out of date now, thanks …

What this PR Agency Owner Looks for When Hiring

March 8, 2021 0 Comments

What this PR Agency Owner Looks for When Hiring On a recent episode of our PR Wine Down podcast, we discussed best practices to help set young PR practitioners up for success. At the end of the interview, our guest flipped the switch by putting me in the interviewee hot seat and asked what characteristics I look …

6 Steps for Improving Agency Procedures

February 22, 2021 0 Comments

6 Steps for Improving Agency Procedures PR is a job with a lot of moving parts. There are client calls to join, interviews to staff, pitches to send and proposals to write. On any given day, a PR practitioner’s to-do list might touch five or twenty clients, depending on the size of the agency. There’s …

What to do When Your Client Goes Radio Silent

February 15, 2021 0 Comments

What to do When Your Client Goes Radio Silent Imagine this: It’s the week before your client’s biggest announcement of the year. They’re launching a brand-new product that they’re sure will take the market by storm, and they’re dreaming of having it covered in all the places that matter: Forbes, The Wall Street Journal, Business Insider. Your …

Getting to Know Them: The ROI of Reporter Relationships

January 25, 2021 0 Comments

Getting to Know Them: The ROI of Reporter Relationships I’ve come to the conclusion that the PR industry as a whole seems “anti-media relations” even though that’s precisely the service most companies want from their agency of record. It takes a level of understanding, research and empathy to build lasting relationships with the media that …

Often-Overlooked Mistakes Every Publicist Should Avoid

January 18, 2021 0 Comments

Often-Overlooked Mistakes Every Publicist Should Avoid Some things simply can’t be learned from a book — like PR.   Whether you’re working at an agency or a large corporation, building a sustainable career as a publicist requires two things: the ability to produce high-quality work, and an aptitude for navigating the ins and outs of …

Words of Wisdom for PR Newcomers in 2021

January 11, 2021 0 Comments

Words of Wisdom for PR Newcomers in 2021 First of all, if you’re just starting out in your PR career, congratulations! While things may not be going according to your original plan thanks to the global pandemic (e.g. having to work remote vs. being face-to-face in an office with your new peers), there are many …