66: David Ciccarelli - Audio Branding and the Power of Sound
This week on the PR Wine Down, hosts April and Laura take a close look at the expanding world of audio branding. With special guest David Ciccarelli, CEO of Voices, they’re covering audio production best practices and discussing the brand archetypes that define voice over acting in today’s era of podcast and video content. April and Laura also hash out the best ways to navigate the delicate art of pushing back on unreasonable client expectations and share advice for an anonymous listener whose new job has an unfortunate history with her past employer. For today’s PR news, they offer some expert PR perspective on the recent scandal at Ulta over its poorly-worded email blast featuring Kate Spade and offer their hot takes on Amber Heard’s decision to fire her PR firm before taking the stand in her legal battle with Johnny Depp.
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Learn more about David’s work here: https://www.voices.com/
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THE PR WINE DOWN
Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.