How PR Can Reach Your Target Audience: Reaching Niche Markets with the Power of Media Relations The competition is hot for companies today. Brands are innovating and disrupting every vertical within every industry, in every market. With so much digital noise, it can be difficult for companies to stand out and reach the right audiences. …

What is Affiliate PR? How Affiliate Marketing & PR Services Can Drive Brand Awareness and Inspire Sales ‍Affiliate PR is changing the game for consumer media outlets today.  Most digital communicators are familiar with affiliate marketing, a process that connects brands with online platforms and influencers, who receive commission for every visit, sign-up or sale …

Trust Relations Celebrates 5 Years in Business: A Conversation with CEO & Founder April White After working at some of the best PR agencies in the world, Trust Relations’ CEO & Founder April White was fed up with the old way of doing things in PR. In 2019, she took what she’d learned from representing …

Measuring PR Success: KPIs That Actually Work in Media Relations Author: TR Team Whether you’re a seasoned PR strategist or a CMO who has worked with a few agencies over the course of your career, one thing is obvious: Measuring public relations results is far from an exact science. There is no gold standard in …

Measuring PR Success: KPIs That Actually Work in Media Relations Author: TR Team Whether you’re a seasoned PR strategist or a CMO who has worked with a few agencies over the course of your career, one thing is obvious: Measuring public relations results is far from an exact science. There is no gold standard in …

PR Tools: What Does a Press Release Actually Do? Author: April White The press release is a tool as old as time (or at least as old as 1906, when the first modern release was issued).  In this era of digital transformation, where local newspapers are shuttering and the digital landscape is cluttering, some brand …

A PR Expert’s Tips for High-Growth Brands in 2024 Author: April White Great companies never stop looking for ways to expand. Whether it’s a desire to hire more top talent or further their reach and better engage with their target audiences, the most well-established companies know it’s crucial to stay on the hunt for new …

The Problem with Most PR Agencies and How to Fix Them Many public relations (PR) practitioners enter the field with high expectations. When they finally begin to progress in their careers, however, many are met with a pervasive acceptance of toxic and inefficient workplace practices. It’s an environment that stifles creativity and promotes a cutthroat …

Integrated Marketing 101: Best Practices for 2024 and Beyond Great marketing stems from great solutions that actually address your target audiences’ needs. For brands that are delivering world-changing solutions (like yours) it can be frustrating when there’s a gap between the service you offer and the potential customers who would benefit most from learning about …