49: Sofia Coon: PR Career Trajectories and Choosing the Right Path

October 8, 2021 0 Comments

49: Sofia Coon: PR Career Trajectories and Choosing the Right Path Episode 049 On the podcast this week, we are welcoming Trust Relations’ fabulous account director, Sofia Coon! Sofia is here to share about her experience in carving a unique path in the PR field, including her experiences working at agencies large and small, as …

48: Lee Caraher – The Old, The New and The News

September 24, 2021 0 Comments

48: Lee Caraher – The Old, The New and The News Episode 048 This week on the PR Wine Down, our hosts are joined by Lee Caraher. She’s the CEO of Double Forte, a national independent PR and communications agency, and an acclaimed communications strategist. She’s wining down this week on the show to discuss …

47: Rick Smith – Content Syndication 101

September 10, 2021 0 Comments

47: Rick Smith – Content Syndication 101 Episode 047 On the show this week, April and Laura welcome Rick Smith, Founder and CEO at NewsUSA and NewsCanada. He’s here to discuss his experience in the content syndication business, including the differences between a press release and a mat release, how video syndication can complement a …

Danielle Arceneaux – Breaking Through a Busy News Cycle

September 4, 2021 0 Comments

Danielle Arceneaux – Breaking Through a Busy News Cycle Episode 007   Communications consultant Danielle Arceneaux joins April and Laura this week to chat about the current state of the media, managing client expectations, the reality of placing content behind paywalls and how to breakthrough a busy news cycle. Your favorite hosts also talk about …

46: Jenn McManus-Goode – Managing Clients, Accounts and Tough Conversations

August 27, 2021 0 Comments

46: Jenn McManus-Goode – Managing Clients, Accounts and Tough Conversations Episode 046   This week on the show, our hosts welcome Trust Relations’ own Senior Vice President, Jenn McManus-Goode! Having worked with in-house teams and agency clients alike, Jenn is here to share her best advice for client management, including tips for a successful up-sell …

45: Allison Ullo – Master Media Maneuvers & All About Affiliate

August 13, 2021 0 Comments

45: Allison Ullo – Master Media Maneuvers & All About Affiliate Episode 045   April and Laura are sitting down this week (virtually, of course!) with Trust Relations’ own Lifestyle Group Director, Allie Ullo! Together, they dissect recent changes in the modern media landscape as Allie delivers an in-depth lesson on her favorite under-the-radar PR …

Mike Bush – Creating a Seamless Client/Agency Dynamic

August 7, 2021 0 Comments

Mike Bush – Creating a Seamless Client/Agency Dynamic Episode 003 This week, April and Laura discuss the Bari Weiss resignation letter, answer anonymous listener questions about providing feedback and get into a discussion with client, colleague and friend Mike Bush about what to look for when hiring a PR agency and how and when to …

44: Susan Prekel – The Intersection of Product, PR and Brand Promotions

July 30, 2021 0 Comments

44: Susan Prekel – The Intersection of Product, PR and Brand Promotions Episode 044   This week, hosts April and Laura welcome guest Susan Prekel, owner of Done & Done Branded Goods, to discuss her background in event production and planning, and her journey into the branded product industry. Together, they’re chatting about the intersection …

43: Laura Schooler’s Official Guide to In-House vs. Agency PR

July 16, 2021 0 Comments

43: Laura Schooler’s Official Guide to In-House vs. Agency PR Episode 043   This week’s guest on the PR Wine Down is our very own Laura Schooler! April White is putting her co-host in the interview seat, for an impromptu interview to discuss the differences between working in-house and at a PR agency — and …

42: Ryan Hartwig – PR Implications of Facebook and Fact Checking

July 2, 2021 0 Comments

42: Ryan Hartwig – PR Implications of Facebook and Fact Checking Episode 042   In this week’s episode, April and Laura welcome Ryan Hartwig, president of the Hartwig Foundation for Free Speech and author of “Behind the Mask of Facebook: A Whistleblower’s Shocking Story of Big Tech Bias and Censorship.” They’re discussing his experience working …