75: Andy Lutzky: Finding Power in Your PR Career

October 7, 2022 0 Comments

75: Andy Lutzky: Finding Power in Your PR Career Episode 075   Hosts April and Laura welcome Andy Lutzky, an influencer marketer and professor at the University of Southern California. He joins the show this week to discuss his article, “Why Public Relations Professionals Feel Powerlessness, and What to Do About It.” April and Laura …

74: Heather Willett: PR Strategies for an Increasingly Polarized Media Landscape

September 23, 2022 0 Comments

Heather Willett: PR Strategies for an Increasingly Polarized Media Landscape Hosts April and Laura welcome Heather Willett to the show this week. Heather is the founder of Willet PR, here to analyze the state of the media landscape today and share her best tips for helping clients to navigate the murky waters of public opinion. …

73: Brendan Kumarasamy: Strategies to Improve Your Communication Skills

September 9, 2022 0 Comments

Brenden Kumarasamy: Strategies to Improve Your Communication Skills This week on the show, hosts April and Laura welcome Brenden Kumarasamy, founder of MasterTalk. He’s here to share tips, tricks and strategies that any executive can adopt to become a better presenter, speaker and interviewee. They also analyze the recent social media controversy over Cracker Barrel’s …

72: Veronica Yip – An Inside Look at Podcast Production and Development

August 26, 2022 0 Comments

Veronica Yip – An Inside Look at Podcast Production and Development Our guest on today’s episode comes from behind the scenes! April and Laura are pleased to welcome our very own podcast producer, Veronica Yip. She’s the integrated marketing and communications manager at Trust Relations, here to share a behind-the-scenes look at the concepts and …

71: David Oates – Crisis Communications Crash Course

August 12, 2022 0 Comments

David Oates – Crisis Communications Crash Course On this show this week, April and Laura welcome crisis PR expert David Oates. He’s the founder of PR Security Service and has served as an officer in the US Navy, with over 25 years of experience in the field. He’s here to break down the most essential …

70: Agency Reset: Navigating Issues in Workplace Culture and Client Management

July 29, 2022 0 Comments

Agency Reset: Navigating Issues in Workplace Culture and Client Management   On this show this week, April and Laura are chatting one-on-one about the latest news and trends impacting PR. Tune in as they discuss the role of alcohol in agency culture as Americans reduce their alcohol consumption. They also analyze the latest public backlash …

69: Sharon Taylor – Audio Ads: Maximizing Your Audience Exposure

July 15, 2022 0 Comments

69: Sharon Taylor – Audio Ads: Maximizing Your Audience Exposure Episode 069   On this show this week, your favorite co-hosts welcome Senior Vice President of Podcast Strategy & Product Operations at Triton Digital, Sharon Taylor. With her, April and Laura discuss the rising popularity of audio ads and how brands can get the most …

68: Greg Galant – PR Tips and Trends with the CEO of Muck Rack

July 1, 2022 0 Comments

Greg Galant – PR Tips and Trends with the CEO of Muck Rack Our special guest on the PR Wine Down today is Greg Galant. He’s the CEO at everyone’s favorite PR platform, Muck Rack! Tune in as Greg chats with our hosts about podcast pitching, subscription newsletters and the latest updates to the Muck …

67: Rai Cornell – PR Practices for Long-Term Brand Authenticity

June 17, 2022 0 Comments

Rai Cornell – PR Practices for Long-Term Brand Authenticity On this show this week, hosts April and Laura welcome Rai Cornell, founder and CEO of Cornell Content Marketing, to discuss PR best practices for brands in the digital era. Together, they discuss why Rai believes it can be beneficial to be “polarizing” as a brand …

66: David Ciccarelli – Audio Branding and the Power of Sound

June 3, 2022 0 Comments

David Ciccarelli – Audio Branding and the Power of Sound This week on the PR Wine Down, hosts April and Laura take a close look at the expanding world of audio branding. With special guest David Ciccarelli, CEO of Voices, they’re covering audio production best practices and discussing the brand archetypes that define voice over …