Aaron Wolpoff – The Magic of a High Visibility Campaign Aaron Wolpoff, CEO and co-founder at Double Zebra, joins the podcast this week to discuss the trends, strategies and tactics that make for a stellar high-visibility marketing campaign. April and Laura also deliver a hot take on the items every professional should ban from their …

Heather Delaney – PR from the UK to the USA Heather Delaney, founder of Gallium Ventures and international publicist extraordinaire, joins the show this week to discuss the nuances of media relations in the U.S. and Europe. She’s chatting with April and Laura about cultural differences, reporter relationships and how product development plays into PR. …

Jon Kasle – Why Content is King and Brand Stewardship is Key PR veteran Jon Kasle joins April and Laura this week to discuss the many facets of brand stewardship in today’s communications landscape. They’re covering how to navigate a rocky year like 2020, where ethics play into brand identity and how to take the …

Halloween Special: Scary Stories in Media & PR Welcome to the PR Wine Down Halloween Special! Hosts April and Laura are getting into the spirit of the season this week with a PR twist. They’re delivering a full lineup of our ghastliest anonymous PR Horror Stories sure to send a shiver down any publicist’s spine. …

Austin Sandmeyer – PR in the Marketing Mix Austin Sandmeyer, senior marketing manager at Beekeeper, joins April and Laura this week to discuss where PR fits into the marketing mix. Austin weighs in on how media wins impact lead generation, leveraging case studies, building customer relationships and how to find new opportunities as a young …

Todd Merkow – Unpacking the Trends in Today’s News Media Hosts April and Laura chat with Todd Merkow to dissect the problems with today’s news landscape and trends in media consumption. They also cover advice for working with publicly traded companies, dish about some of the latest big-name brand collaborations and share a Silicon Valley …

Be Bold, Not Bland – How Design Plays Into Branding and PR Our hosts welcome Natalie Sharma, senior web designer at Trust Relations and founder & creative director of Pixetal design studio, to discuss modern trends in branding and design and how to find the right designer for your business. April and Laura also deliver …

Agency Basics: An Inside Scoop on Teamwork, Ethics & Getting Ahead April White and Laura Schooler are talking one-on-one this week to dive into the realities of agency PR, with advice on handling ethical dilemmas at work and how thinking creatively can set the entire team up for greater success. They also chat about tips …

Christopher Tompkins – How to Marry PR with Digital Marketing You can also listen on: This week, April and Laura welcome Christopher Tompkins, CEO of The Go! Agency and online marketing specialist. Together, they dive into the elements of a successful digital marketing strategy and discuss how social media and PR can amplify each other. …

Beth McRae – MBA or MB-Nay? This week, Beth McRae joins April and Laura this week to break down the value of a MBA as a public relations professional, the difference between working with small agencies and large agencies and small clients versus big clients. April and Laura also talk about KFC’s “finger lickin’ good” …