Christopher Tompkins – How to Marry PR with Digital Marketing

September 25, 2020 0 Comments

Christopher Tompkins – How to Marry PR with Digital Marketing You can also listen on: Episode 010 This week, April and Laura welcome Christopher Tompkins, CEO of The Go! Agency and online marketing specialist. Together, they dive into the elements of a successful digital marketing strategy and discuss how social media and PR can amplify each …

Beth McRae – MBA or MB-Nay?

September 18, 2020 0 Comments

Beth McRae – MBA or MB-Nay? Episode 009   This week, Beth McRae joins April and Laura this week to break down the value of a MBA as a public relations professional, the difference between working with small agencies and large agencies and small clients versus big clients. April and Laura also talk about KFC’s …

When Worlds Collide – The Intersection of Social Media and PR

September 11, 2020 0 Comments

When Worlds Collide – The Intersection of Social Media and PR Episode 008   On this week’s episode of the PR Winedown, April and Laura discuss the intersection of PR and social media, when to know what you don’t know, the genius social media play by Planter’s Peanuts and the importance of staying engaged in …

Abel Flint – Pivoting Your Marketing and PR Strategy

August 28, 2020 0 Comments

Abel Flint – Pivoting Your Marketing and PR Strategy Episode 006   April and Laura are joined this week by Suzy Senior Brand Manager Abel Flint. Together they discuss the importance of being able to quickly pivot your marketing and PR strategy to adapt to the changing world around you, how to use market research …

Paul Rosengren – A Government Affair

August 21, 2020 0 Comments

Paul Rosengren – A Government Affair Episode 005   Paul Rosengren joins April and Laura on the show to give an insider perspective of government communications and how it can be used to influence legislation. April and Laura also have discussions around the Trader Joe’s controversy, racial sensitivities and what Matel is doing to push …

Joaby Parker – What exactly is a fractional CMO?

August 14, 2020 0 Comments

Joaby Parker – What exactly is a fractional CMO? Episode 004   This week, April and Laura chat with Fractional CMO and Co-Founder of Cover3 Creative Joaby Parker about what it means to be a fractional CMO and how to avoid conflicting interests. They also get into discussions around the importance of media training, knowing …

Chris Atkins – True Tales of a Life in PR

July 31, 2020 0 Comments

Chris Atkins – True Tales of a Life in PR Episode 002 April and Laura sit down with long time professional, consultant, author speaker and professor of public relations Chris Atkins to discuss his 35 plus years of PR experience, how the industry has changed and the truth about a PR degree. You can also …

Welcome to the Winedown

July 24, 2020 0 Comments

Welcome to the Winedown Episode 001 April and Laura welcome you to the first-ever episode of The PR Wine Down. Your hosts chat about why they decided to start the podcast, what’s wrong with the traditional PR agency structure, what’s going on in sports PR and more. You can also listen on: OUR CO-HOSTS April …