20: Hamish Anderson – Aligning Your Marketing and Business Goals Episode 020 This week, our hosts welcome Hamish Anderson, founder of Three Piece Marketing, to discuss the power of perspective, how identifying industry pain points can unlock success, and the importance of aligning your marketing and business goals. April and Laura also discuss key …
19: Thanksgiving Special – Career Moments & Mentors Episode 019 On the PR Wine Down today, hosts April and Laura are gathering around the virtual table to reflect on some positive career milestones. Our guests this week are Trust Relations Senior Vice President Jenn McManus-Goode, and Account Executive & Podcast Producer Veronica Marie-Leffler Yip. …
Aaron Wolpoff – The Magic of a High Visibility Campaign Episode 018 Aaron Wolpoff, CEO and co-founder at Double Zebra, joins the podcast this week to discuss the trends, strategies and tactics that make for a stellar high-visibility marketing campaign. April and Laura also deliver a hot take on the items every professional should …
Heather Delaney – PR from the UK to the USA Episode 017 Heather Delaney, founder of Gallium Ventures and international publicist extraordinaire, joins the show this week to discuss the nuances of media relations in the U.S. and Europe. She’s chatting with April and Laura about cultural differences, reporter relationships and how product development …
Jon Kasle – Why Content is King and Brand Stewardship is Key Episode 016 PR veteran Jon Kasle joins April and Laura this week to discuss the many facets of brand stewardship in today’s communications landscape. They’re covering how to navigate a rocky year like 2020, where ethics play into brand identity and how …
Halloween Special: Scary Stories in Media & PR Episode 015 Welcome to the PR Wine Down Halloween Special! Hosts April and Laura are getting into the spirit of the season this week with a PR twist. They’re delivering a full lineup of our ghastliest anonymous PR Horror Stories sure to send a shiver down …
Austin Sandmeyer – PR in the Marketing Mix Episode 014 Austin Sandmeyer, senior marketing manager at Beekeeper, joins April and Laura this week to discuss where PR fits into the marketing mix. Austin weighs in on how media wins impact lead generation, leveraging case studies, building customer relationships and how to find new opportunities …
Todd Merkow – Unpacking the Trends in Today’s News Media Episode 013 Hosts April and Laura chat with Todd Merkow to dissect the problems with today’s news landscape and trends in media consumption. They also cover advice for working with publicly traded companies, dish about some of the latest big-name brand collaborations and share …
Be Bold, Not Bland – How Design Plays Into Branding and PR Episode 012 Our hosts welcome Natalie Sharma, senior web designer at Trust Relations and founder & creative director of Pixetal design studio, to discuss modern trends in branding and design and how to find the right designer for your business. April and …
Agency Basics: An Inside Scoop on Teamwork, Ethics & Getting Ahead Episode 011 April White and Laura Schooler are talking one-on-one this week to dive into the realities of agency PR, with advice on handling ethical dilemmas at work and how thinking creatively can set the entire team up for greater success. They also …
