67: Rai Cornell - PR Practices for Long-Term Brand Authenticity
On this show this week, hosts April and Laura welcome Rai Cornell, founder and CEO of Cornell Content Marketing, to discuss PR best practices for brands in the digital era. Together, they discuss why Rai believes it can be beneficial to be “polarizing” as a brand and how companies can determine whether to take a stand on social issues. Next, our hosts discuss Major League Baseball’s handling of the racism allegations against Josh Donaldson and analyze a recent announcement from The Guardian urging employees to delete old social media posts. April and Laura also share press release strategies, including the media benefits and SEO value that come with putting an announcement on the wire. For this week’s Anonymous PR Horror Story, they read a submission from one listener whose new freelance client has unrealistic expectations for his marketing webinar.
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Learn more about Rai’s work here.
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THE PR WINE DOWN
Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.