Brand Authenticity: From External Marketing to Internal Communications Episode 024 April and Chris are discussing brand authenticity as it applies across the marketing spectrum, from external campaigns to internal communications strategies. They assess some recent examples of messaging strategies — good and bad — from the news, including allegations of fraud at Weber Shandwick, Meta’s …
What is PR? How PR and Media Relations Services Can Build Trust for Your Brand Public relations is the driving force behind your brand exposure. It allows you to create meaningful results that build upon your brand reputation and help you to outpace your competitors in the public eye. Think of it as the part …
Rules, Trends and Changes in Digital Marketing and Communications Episode 023 This week, your hosts are discussing the rules, trends and changes impacting digital marketing, including the FTC’s updated Endorsement Guide and a brand loyalty report from Meta. They discuss the trend of high-level government security officials transitioning to private sector roles, in light of …
What PR Does Better Than Any Marketing Tactic You want to take your business to the next level by improving your brand awareness and reaching more potential customers. To successfully promote your business you need to understand the differences between public relations and marketing and when PR shines above all other marketing tactics. How PR …
22 – The Latest on PR in the Social Media Landscape Episode 022 This week, your Hype Busters hosts are taking a look at the interplay between social media and public relations, with some recent research and trends about how journalists and users are finding news online. April and Chris also discuss the competition that’s …
PR Best Practices: Elements of a Strong Media Pitch Public relations services include a breadth of essential business functions, from strategic messaging and brand positioning, to thought leadership and crisis communications. Still, most companies hire a PR agency for one core service: media relations. As PR consultants, it’s critical that we continuously hone our expertise …
21 – Changes in Big Tech: Privacy, Advertising and Social Media Updates Episode 021 On today’s show, Chris and April are covering some recent changes from leaders in Big Tech. They’re chatting about Meta’s privacy updates around the world, the lack-luster release of Apple’s iOS 16 and how Amazon’s new advertising offering is poised to …
What Every PR Agency Should Know About Post-Pandemic Brand Events The pandemic affected many things–especially live events, the workforce and healthcare–as we know it. It also changed how we did PR, with a lack of client resources, budget cuts and varying restrictions on hosting public events. Now, the world is discovering the continued risks and …
20 – Making Headlines: Brand Promotions, Media Stunts and Product Flops Episode 020 On the show, April and Chris are covering the latest moves big brands are making to generate media attention and gain momentum online. They discuss industry news stories on Target’s new Roundel Media Fund supporting diverse-owned brands, and chat about Grub Hub’s …
How To Get Your Products Placed in Those Must-Have Gift Guides Holiday and seasonal product pitching is like any other part of a targeted media outreach campaign, except that it just takes a little more strategy and planning. Gift guides are a great way to showcase your brand’s products or services during a time of …
