Brand Authenticity: From External Marketing to Internal Communications
April and Chris are discussing brand authenticity as it applies across the marketing spectrum, from external campaigns to internal communications strategies. They assess some recent examples of messaging strategies — good and bad — from the news, including allegations of fraud at Weber Shandwick, Meta’s human rights report, and public backlash over Instagram’s emphasis on video. In this “Point / Counterpoint” segment, they debate the role of internal communicators in overall brand success and spar over Chris’ latest article for Newsweek. They have some hot takes in “Cash or Trash?” and discuss: A&W’s Ryan Reynolds impersonator, Velveeta’s new martini recipe and an emo-inspired logo makeover at Wendy’s.
Weber Shandwick fraud: https://reut.rs/3Qmshi0
Meta’s Human Rights Report: https://bit.ly/3zEKQHw
Instagram vs. TikTok: https://bit.ly/3PZ8vch
Point & Counterpoint:
Internal communicators: https://bit.ly/3btC1be
Is “Cringe” The Next Big Content Trend?: https://bit.ly/3QdGH40
Cash or Trash?
Ryan Reynolds + A&W: https://bit.ly/3bqM3tX
Wendy’s logo: https://bit.ly/3OYDxju
Velveeta-Infused Martini: https://bit.ly/3vC3vlJ
April is the president and founder of Trust Relations: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency: https://gosalesandmarketing.com/.
Follow Trust Relations on social:
Follow The Go! Agency on social:
You Can Also Listen On:
Real Talk on Strategic Communications with Chris and April
Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.