August 5, 2022 0 Comments

Brand Authenticity: From External Marketing to Internal Communications

Episode 024

April and Chris are discussing brand authenticity as it applies across the marketing spectrum, from external campaigns to internal communications strategies. They assess some recent examples of messaging strategies — good and bad — from the news, including allegations of fraud at Weber Shandwick, Meta’s human rights report, and public backlash over Instagram’s emphasis on video. In this “Point / Counterpoint” segment, they debate the role of internal communicators in overall brand success and spar over Chris’ latest article for Newsweek. They have some hot takes in “Cash or Trash?” and discuss: A&W’s Ryan Reynolds impersonator, Velveeta’s new martini recipe and an emo-inspired logo makeover at Wendy’s.

BREAKING NEWS:

Weber Shandwick fraud: https://reut.rs/3Qmshi0

Meta’s Human Rights Report:  https://bit.ly/3zEKQHw 

Instagram vs. TikTok: https://bit.ly/3PZ8vch

Point & Counterpoint:

Internal communicators: https://bit.ly/3btC1be 

Is “Cringe” The Next Big Content Trend?: https://bit.ly/3QdGH40

Cash or Trash?

Ryan Reynolds + A&W: https://bit.ly/3bqM3tX 

Wendy’s logo: https://bit.ly/3OYDxju

Velveeta-Infused Martini: https://bit.ly/3vC3vlJ 

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April is the president and founder of Trust Relations: https://www.trustrelations.agency/.

Christopher Tompkins is the CEO and head strategist at The Go! Agency: https://gosalesandmarketing.com/.

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OUR CO-HOSTS

April White

Christopher Tompkins

Hype Busters:
Real Talk on Strategic Communications with Chris and April

Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.