Is Hiring a PR Agency Worth It? You have a growing brand and an in-house marketing team. They’re certainly an asset, wearing multiple hats — maybe too many, the more you think about it. There could be more buzz about your startup, right? And why are certain key members of the media ignoring your press releases …
18 – Seismic Shifts in Advertising and the Latest Data Trends Episode 018 On today’s episode, April and Chris are discussing some recent trends in digital advertising, including how advertisers are reacting to a cookie-free future and adapting to the major shift toward streaming services. They also analyze Netflix’s recent dip in subscription numbers and …
April White for TEDxAlmansorParkLive: Is Living United Worth the Fight? https://www.youtube.com/watch?v=Ss5aVbqZHDw Our world today seems to be splitting at the seams. Everywhere you look, differences produce division, judgment and, in some cases, violence. It doesn’t have to be that way. April White, founder and president of Trust Relations, has an answer to the chaos. She …
17 – Social Media Trends and Food Branding Flops Episode 017 This week on Hype Busters, April and Chris are laser-focused on the latest trends and campaigns to hit social media this month. They’re chatting about Facebook’s faulty ad reporting, Doja Cat’s Taco Bell jingle on Tik Tok and Elon Musk’s idea to create a …
PR Tips 101: How To Ensure Your PR Plan Fits Into The Rest Of Your Marketing Mix Great PR can turn a business into a brand. How? PR gets people — especially credible media — buzzing about your brand, so that your target audience widens as chatter about your products or services increases. You likely know …
16 – The Latest on Media Credibility, False Advertising and Breakout Brand Campaigns Episode 016 Welcome back for another episode of Hype Busters! Join us for the show this week as April and Chris tackle some major developments in the communications industry. They’re discussing USA Today’s misreported ad placements, the UK’s regulation of gender stereotypes …
A Year Older, A Year Wiser: Trust Relations Celebrates Three Years of Success https://www.youtube.com/watch?v=lMawwmVXxbg It’s hard to believe another year has flown by since I last recapped all that the Trust Relations team has accomplished in its initial years as an agency. Now that we are another year older and wiser, celebrating three years in …
15 – Daniel Alfon: LinkedIn Marketing Tactics for Social-Savvy Entrepreneurs Episode 015 Our hosts welcome Daniel Alfon, the author of “Build a LinkedIn Profile for Business Success,” to discuss best practices for leveraging LinkedIn for business marketing and personal branding. April and Chris also discuss the renaissance in TV advertising as streaming platforms continue to …
How To Write Like A Journalist Without Setting Foot In A Newsroom Most journalists are great writers — and they are judgy when it comes to prose, whether it’s their own or the work of others. They’re also typically slammed, grinding out copy as fast as they can before moving onto the next story. As they …
14 – Ad Targeting, Marketing Mishaps and Pop Culture Faux Pas Episode 013 This week on Hype Busters, April and Chris are hashing out The New York Times’ handling of their recent Wordle acquisition, and diving into what the future of ad targeting might hold for digital marketing professionals. They’re also chatting about best practices …
