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April 15, 2022 0 Comments

16 - The Latest on Media Credibility, False Advertising and Breakout Brand Campaigns

Episode 016

Welcome back for another episode of Hype Busters! Join us for the show this week as April and Chris tackle some major developments in the communications industry. They’re discussing USA Today’s misreported ad placements, the UK’s regulation of gender stereotypes in ad campaigns, and the rise of AI-driven branding tools. Our hosts also chat about the pros and cons of Netflix’s crackdown on password sharing, and make the call on whether Dollar Shave Club’s “chin-fluencer” campaign and Duolingo’s new tattoo translator are cash moves or trash ideas for the brands.


More on our “BREAKING NEWS” segment:

Gender Roles In Ads::

USA Today:

More on our “Point & Counterpoint” segment:


Netflix Security: 

More on our “Cash or Trash?” segment:

Dollar Shave Club:

Duolingo Tattoos:


April is the president and founder of Trust Relations, a fast-growing and virtual PR agency:

Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm:

Follow Trust Relations on social:

Follow The Go! Agency on social:


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April White

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Christopher Tompkins

Hype Busters:
Real Talk on Strategic Communications with Chris and April

Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.