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April 29, 2022 0 Comments

17 - Social Media Trends and Food Branding Flops

Episode 017

This week on Hype Busters, April and Chris are laser-focused on the latest trends and campaigns to hit social media this month. They’re chatting about Facebook’s faulty ad reporting, Doja Cat’s Taco Bell jingle on Tik Tok and Elon Musk’s idea to create a new social platform. They’re also covering some recent food branding flops, including Pizza Hut’s official “Struggle Bus,” the new Tostitos audio logo, Coke’s new pixel-flavored drink, and a final call on whether Frito Lay’s “Potadomes” at Coachella are a cash move or a trash stunt. And of course, April and Chris also weigh in on Will Smith’s recent scandal at the Oscars.


More on our “BREAKING NEWS” segment:

Elon Musk:
Facebook Ads:

More on our “Point & Counterpoint” segment:

Doja Cat & Taco Bell:

More on our “Cash or Trash?” segment:

Lays At Coachella:
Pizza Hut Struggle Bus:
Tostidos Audio Logo:
Pixel-Flavored Coke:




April is the president and founder of Trust Relations, a fast-growing and virtual PR agency:

Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm:

Follow Trust Relations on social:

Follow The Go! Agency on social:


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April White

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Christopher Tompkins

Hype Busters:
Real Talk on Strategic Communications with Chris and April

Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.