19 - How Big Brands Are Leveraging Google Search, Social Media Videos and Creative Ad Tactics
Episode 019
On the show today, April and Chris weigh in on the latest news in social media, with their reactions to the rise of the Be Real social app, LinkedIn’s recent decision to down-rank engagement-baiting posts, and the overall role of authenticity in effective digital strategy. They also cover Google’s image search update and how the new feature might impact brands online. For this week’s Point & Counterpoint segment, our hosts spar over Tumblr’s comeback in the Gen Z demographic and chat about whether employee-generated content is a viable option for brands today. As always, April and Chris also share their hot takes on whether some of the latest headline-making brand campaigns were “Cash or Trash?” This week, they’re covering KFC’s chicken bouquet campaign, the launch of IHOP’s loyalty program, Coors Light’s new Miami-based billboards, and Pinterest’s latest video feature.
SHOW NOTES:
“BREAKING NEWS”
BeReal: bit.ly/3z4APED
LinkedIn: bit.ly/3GjEC2F
Google Image Search: bit.ly/3MSDR30
“CASH or TRASH?”
Coors Light: bit.ly/3wP7Zql
Pinterest: tcrn.ch/3LJhTxW
KFC: bit.ly/3NDMPRs
International Bank Of Pancakes: bit.ly/3LNDWni
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April is the president and founder of Trust Relations: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency: https://gosalesandmarketing.com/.
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OUR CO-HOSTS
April White
Christopher Tompkins
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Real Talk on Strategic Communications with Chris and April
Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.