21: Ed Zitron – PR Pitfalls and How To Not To Pitch

December 11, 2020 0 Comments

21: Ed Zitron – PR Pitfalls and How To Not To Pitch Episode 021   April and Laura interview Ed Zitron, founder of EZPR and author of This Is How You Pitch: How To Kick Ass In Your First Years of PR and Fire Your Publicist: The PR and Publicity Secrets That Will Make You …

20: Hamish Anderson – Aligning Your Marketing and Business Goals

December 4, 2020 0 Comments

20: Hamish Anderson – Aligning Your Marketing and Business Goals Episode 020   This week, our hosts welcome Hamish Anderson, founder of Three Piece Marketing, to discuss the power of perspective, how identifying industry pain points can unlock success, and the importance of aligning your marketing and business goals. April and Laura also discuss key …

19: Thanksgiving Special – Career Moments & Mentors

November 27, 2020 0 Comments

19: Thanksgiving Special – Career Moments & Mentors Episode 019   On the PR Wine Down today, hosts April and Laura are gathering around the virtual table to reflect on some positive career milestones. Our guests this week are Trust Relations Senior Vice President Jenn McManus-Goode, and Account Executive & Podcast Producer Veronica Marie-Leffler Yip. …

Aaron Wolpoff – The Magic of a High Visibility Campaign

November 20, 2020 0 Comments

Aaron Wolpoff – The Magic of a High Visibility Campaign Episode 018   Aaron Wolpoff, CEO and co-founder at Double Zebra, joins the podcast this week to discuss the trends, strategies and tactics that make for a stellar high-visibility marketing campaign. April and Laura also deliver a hot take on the items every professional should …

Heather Delaney – PR from the UK to the USA

November 13, 2020 0 Comments

Heather Delaney – PR from the UK to the USA Episode 017   Heather Delaney, founder of Gallium Ventures and international publicist extraordinaire, joins the show this week to discuss the nuances of media relations in the U.S. and Europe. She’s chatting with April and Laura about cultural differences, reporter relationships and how product development …

Jon Kasle – Why Content is King and Brand Stewardship is Key

November 6, 2020 0 Comments

Jon Kasle – Why Content is King and Brand Stewardship is Key Episode 016   PR veteran Jon Kasle joins April and Laura this week to discuss the many facets of brand stewardship in today’s communications landscape. They’re covering how to navigate a rocky year like 2020, where ethics play into brand identity and how …

Halloween Special: Scary Stories in Media & PR

October 30, 2020 0 Comments

Halloween Special: Scary Stories in Media & PR Episode 015   Welcome to the PR Wine Down Halloween Special! Hosts April and Laura are getting into the spirit of the season this week with a PR twist. They’re delivering a full lineup of our ghastliest anonymous PR Horror Stories sure to send a shiver down …

Austin Sandmeyer – PR in the Marketing Mix

October 23, 2020 0 Comments

Austin Sandmeyer – PR in the Marketing Mix Episode 014   Austin Sandmeyer, senior marketing manager at Beekeeper, joins April and Laura this week to discuss where PR fits into the marketing mix. Austin weighs in on how media wins impact lead generation, leveraging case studies, building customer relationships and how to find new opportunities …

Todd Merkow – Unpacking the Trends in Today’s News Media

October 16, 2020 0 Comments

Todd Merkow – Unpacking the Trends in Today’s News Media Episode 013   Hosts April and Laura chat with Todd Merkow to dissect the problems with today’s news landscape and trends in media consumption. They also cover advice for working with publicly traded companies, dish about some of the latest big-name brand collaborations and share …

Be Bold, Not Bland – How Design Plays Into Branding and PR

October 9, 2020 0 Comments

Be Bold, Not Bland – How Design Plays Into Branding and PR Episode 012   Our hosts welcome Natalie Sharma, senior web designer at Trust Relations and founder & creative director of Pixetal design studio, to discuss modern trends in branding and design and how to find the right designer for your business. April and …