30: B.L. Ochman – Behind the Scenes of PR & Podcasting

February 19, 2021 0 Comments

30: B.L. Ochman – Behind the Scenes of PR & Podcasting Episode 030   This week’s episode features special guest is B.L. Ochman. She’s a uniquely experienced digital pioneer, co-host of the Beyond Social Media Show and head of the creative team at whatsnextonline.com. She’s here to chat with April and Laura about avoiding mistakes …

29: Lana Dao – Operations Overhaul

February 12, 2021 0 Comments

29: Lana Dao – Operations Overhaul Episode 029   Our hosts welcome Trust Relations’ Chief Client Officer, Lana Dao, to discuss all things related to operational efficiency. April and Laura chat with her about how to improve operations at any agency, identifying workflow pain points and the steps to take before implementing changes that impact …

28: Erin Mathe – Best Practices for Broadcast

February 5, 2021 0 Comments

28: Erin Mathe – Best Practices for Broadcast Episode 028   This week, our hosts are joined by Trust Relations’ own Media Relations Director, Erin Mathe, to discuss best practices for broadcast from pitching, to media training, to what makes for a great moment on air. April and Laura also read the latest Anonymous PR …

27: Tara Wyckoff – Degrees, Diversity and Finding Your Dream Job

January 29, 2021 0 Comments

27: Tara Wyckoff – Degrees, Diversity and Finding Your Dream Job Episode 027   April and Laura are joined this week by Tara Wyckoff, assistant teaching professor at Penn State’s Donald P. Bellisario College of Communications. In this episode, they’re discussing markers for good mentorship, underlying issues in diversity initiatives at agencies today and best …

26: Lynn Power – Confessions of an Ad Pro Turned Entrepreneur

January 22, 2021 0 Comments

26: Lynn Power – Confessions of an Ad Pro Turned Entrepreneur Episode 026   April and Laura welcome Lynn Power, Co-Founder & CEO at MASAMI and former CEO of J. Walter Thompson in NY, to chat about her journey from being an accomplished advertising executive to launching a beauty brand. Together, they also brainstorm new …

25: Don Klos – SEO for PR Pros

January 15, 2021 0 Comments

25: Don Klos – SEO for PR Pros Episode 025   April and Laura are joined by Don Klos, Director Of Sales And Business Development at Nuclear Networking, to break down the key components of an SEO strategy. Together, they’re covering the basics of backlinks, keywords and other components of the technical side of the …

24: Mikal Reich – All About Advertising

January 8, 2021 0 Comments

24: Mikal Reich – All About Advertising Episode 024   This week on the PR Wine Down, we’re crossing into advertising territory with special guest Mikal Reich, Executive Creative Director and Co-Owner at Dead As We Know It creative agency. With hosts Laura and April, Mikal discusses his career path into the advertising industry, navigating …

23: Holiday Special – Ghosts of Agencies and Episodes Past with Arthur Solomon

December 29, 2020 0 Comments

23: Holiday Special – Ghosts of Agencies and Episodes Past with Arthur Solomon Episode 023   On the PR Wine Down Holiday Special, April and Laura are chatting with special guest Arthur Solomon, PR industry veteran, former journalist, and previous Senior Vice President and Senior Counselor at Burson-Marsteller. April and Laura also revisit their best …

22: Rembrandt Flores – Influencer Marketing 101

December 18, 2020 0 Comments

22: Rembrandt Flores – Influencer Marketing 101 Episode 022   April and Laura are joined this week by Rembrandt Flores, CEO & founder at Entertainment Fusion Group, to discuss the ins and outs of entertainment marketing, influencer partnerships and working with celebrity spokespeople. Our hosts also cover the importance of mastering multitasking for rookie publicists …

21: Ed Zitron – PR Pitfalls and How To Not To Pitch

December 11, 2020 0 Comments

21: Ed Zitron – PR Pitfalls and How To Not To Pitch Episode 021   April and Laura interview Ed Zitron, founder of EZPR and author of This Is How You Pitch: How To Kick Ass In Your First Years of PR and Fire Your Publicist: The PR and Publicity Secrets That Will Make You …