Cover art for The PR Wine Down Podcast featuring hosts April White and Laura Schooler
December 16, 2021 0 Comments

Kaila Pryzmus - Revving Up Your Affiliate PR Program

This week on the PR Wine Down, our hosts welcome Kaila Przymus, CEO of KMO Consulting. Kaila specializes in generating high-revenue affiliate-based PR programs, and she’s here to walk us through the key elements of a successful affiliate program, from setting up your links, to boosting your pitches, to landing placements that can generate revenue for years to come. April and Laura also discuss best practices for managing reporter relationships when a media contact goes dark — even after an interview. In this week’s PR News segment, April and Laura take a critical look at the PR strategies business leaders should consider when navigating vaccine mandates for their employees and customers; they also touch on the recent Facebook whistleblower interview and discuss the role of data privacy in media today. As always, they also read the latest Anonymous PR Horror Story to land in their inboxes, this time from a listener whose client failed to pay for their PR services.

Read the PR News of the Week on Inc. and CNN.

Learn more about Kaila’s work here.

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at 

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedInTwitterFacebook, and Instagram.

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April White

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Laura Schooler


Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.