BVI Medical

The Goal:

BVI Medical, a diversified global ophthalmic device company committed to advancing eye surgery and improving patients’ vision, is on a mission to deliver high-quality solutions and innovation for millions of patients worldwide to improve outcomes for those with conditions such as cataracts, refractive error, glaucoma, retinal disease, and dry eye, etc. By circumventing the legacy of bureaucracy in the medical device market, BVI Medical is committed to collaborating with each associate to deliver innovative solutions to physicians and patients, based on their needs.

The organization has supported ophthalmic surgical teams for over nine decades, and now spans more than 90 countries around the globe, either directly or through its network of trusted distributors. 

As a leading manufacturer of high-quality ophthalmic devices, BVI Medical offers a variety of backflush instruments, cannulas, drapes and covers, electrosurgery devices, fluid control devices, knives and blades, laser ad illumination, microforceps and scissors, procedure packs, punctal occluders, single-use instruments, VR consumables, and more. BVI Medical’s portfolio includes trusted brands such as: Beaver knives and blades, Visitec cannulas, Malosa single-use instruments, Vitreq vitreoretinal surgical products, and PhysIOL premium intraocular lenses.

BVI Medical partnered with Trust Relations to raise awareness of its world-leading solutions among potential decision-makers and reinforce the brand as a pioneer and disruptor, challenging industry giants that have long dominated the medical market. 

To build awareness for BVI Medical, Trust Relations developed a strategic PR campaign that included targeted press release distribution, compelling media pitches, and a focused thought leadership program. This approach significantly increased visibility for BVI’s products and elevated the profiles of key company leaders across both mainstream business outlets and specialized trade media.