Sports Research
The Goal:
Sports Research is an innovative wellness company, committed to improving people’s health and performance since 1980. The company’s mission is to provide products that support and inspire people to live their healthiest lives, with tried-and-true solutions to improve their minds and bodies.
Sports Research partnered with Trust Relations to increase its brand momentum and build awareness for both Sports Research and its sister brand, Sweet Sweat, and to publicize the company’s recent rebrand. To achieve these goals, Trust Relations enacted a multi-pronged approach, including: the development of a comprehensive messaging matrix to guide all media outreach and press materials on behalf of Sports Research; targeted earned media coverage in Sports Research’s core consumer markets; and thought leadership initiatives for company executives.
THE RESULT:
Trust Relations executed a robust public relations campaign for Sports Research, strategically positioning the brand as the premier source for high-quality ingredients essential to wellness and fitness. The campaign amplified brand visibility by securing top-tier press coverage across business, health and wellness verticals.
As a result, Trust Relations successfully built media buzz around the launch of new products, like the brand’s first-to-market Organic Collagen, showcasing Sports Research’s commitment to transparency and authenticity. This approach not only inspired consumer trust but also fortified brand loyalty. By highlighting Sports Research’s unique products and dedication to innovation, the campaign distinguished the brand in saturated wellness and supplement markets, such as electrolytes, and established its executive team as thought leaders.
Trust Relations secured placements in the following publications on behalf of Sports Research: Business Insider, three placements in Good Morning America (here, here and here), three placements in Woman’s World (here, here and here), three placements in Men’s Journal (here, here and here), two placements in New York Post (here and here), and many more.
The campaign generated over 313,274,000 impressions.
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Brochures
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