Look How Far We’ve Come – Cheers to Trust! Time really does fly when you’re having fun doing what you love to do! I’ve been head-down in a state of flow since starting Trust Relations two years ago, and it wasn’t until recently that I had a chance to look up and truly reflect on …
How to Identify and Vet New Biz Leads that are the Right Fit for You Pop quiz: What do most businesses have in common? Answer: They have to figure out how to bring in new clients or customers on a rolling basis to use their products and/or services. In the PR world, mid-to-large sized agencies …
6 Tips for Pitching Broadcast Media in Today’s “New Normal” Broadcast pitching isn’t for the faint of heart, especially now with the revolving door of the television newsroom. It’s crazy to think that since the start of the pandemic, a media list created a only few months ago is likely out of date now, thanks …
What this PR Agency Owner Looks for When Hiring On a recent episode of our PR Wine Down podcast, we discussed best practices to help set young PR practitioners up for success. At the end of the interview, our guest flipped the switch by putting me in the interviewee hot seat and asked what characteristics I look …
What PR Students Really Need to Know Before Graduating The advice I give my PR students changes year after year, considering the industry itself evolves so often. That’s especially true now, both pre- and post-COVID. Before the pandemic, I often told students to think deeply about what they wanted or needed out of a job, …
6 Steps for Improving Agency Procedures PR is a job with a lot of moving parts. There are client calls to join, interviews to staff, pitches to send and proposals to write. On any given day, a PR practitioner’s to-do list might touch five or twenty clients, depending on the size of the agency. There’s …
Mastering the Love-Hate Relationship between Google and SEO One thing I often say when working with clients to help boost their SEO is to think of Google as a person rather than a business, who you are trying to win over. There’s a lot that goes into improving your company’s page rank, and both onsite …
Everything You Need to Know About Influencer Relations The influencer industry is still relatively new, and because of that there are still quite a few misconceptions about how it all works. I often hear people say how “easy” it must be to get celebrities or influencers to rep your brand — as long as you …
Getting to Know Them: The ROI of Reporter Relationships I’ve come to the conclusion that the PR industry as a whole seems “anti-media relations” even though that’s precisely the service most companies want from their agency of record. It takes a level of understanding, research and empathy to build lasting relationships with the media that …
Words of Wisdom for PR Newcomers in 2021 First of all, if you’re just starting out in your PR career, congratulations! While things may not be going according to your original plan thanks to the global pandemic (e.g. having to work remote vs. being face-to-face in an office with your new peers), there are many …
