April and Laura are back with another fabulous guest interview! This week, our hosts welcome award-winning PR pro, Rachel Griffin, to the virtual recording booth. Rachel is the co-founder at PlayWise Partners and April's friend and colleague from our favorite industry award event — The Stevie Awards for Women in Business! Rachel has won gold awards two years in a row for her creative PR activations. On the show today, she discusses her favorite campaigns, including activations for Toys 'R' Us and FAO Schwartz. She also shares some insight into her latest activation for a new fashion doll brand at New York Fashion Week!
Later in this episode, in honor of Valentine’s Day, April and Laura dive into some creative holiday promotions from Pizza Hut and P.F. Chang’s. Tune in for a chat about Pizza Hut’s promo to break up with your significant other via Hot Honey “Goodbye Pies” and P.F. Chang’s Dumplings for customers who have recently been… well, dumped.
Follow Rachel’s work here: https://www.linkedin.com/in/rachelhgriffin/
Learn about PlayWise Partners here: https://www.playwisepartners.com/
PR NEWS OF THE WEEK:
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Read about Pizza Hut’s Goodbye Pies promo here: https://www.marketingdive.com/news/pizza-hut-goodbye-pies-valentines-day-free-pizza/706932/
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Read about P.F. Chang’s Break-Up Dumplings here: https://www.delish.com/food-news/a46663011/pf-changs-free-dumplings-valentines-day/
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
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