Today on the PR Wine Down, hosts April and Laura tackle two key issues in today’s PR industry discourse: trust in journalism and the shaky job economy. First, in the PR News segment, Laura shares a recap of “Polarization and the Press” from the blog page at Stanford’s Journalism program. In the post, Janine Zacharia, …
In this information-packed episode of the PR Wine Down, hosts April and Laura welcome Allison Ullo back to the virtual recording booth! Allie is our Lifestyle Group Director at Trust Relations, and a seasoned media relations specialist and B2C communications strategist. She’s here to discuss the nitty-gritty details of affiliate PR, including the changes, challenges …
April and Laura are back in the virtual recording booth for another 1:1 strategy session! This week, they’re dissecting a media mishap that went viral earlier this spring when Kellogg’s Co-CEO Gary Pilnick suggested that consumers eat cereal for dinner when their funds are tight. Tune in as April and Laura discuss the backlash and …
On the show this week, we have a double guest interview! Daniel Bisett and Tricia Ulberg are the founders of the We Rock DM agency and co-hosts of the We Rock DM Amplified podcast. Daniel is an award-winning digital marketing instructor at the McCombs Business School at the University of Texas, with Tricia by his …
Today’s episode features an article that April wrote for the Forbes Agency Council, “Suffering From Public Relations Skepticism Disorder? Three Tips For Agencies And Brands To Recover.” The unspoken truth is this: The status quo PR agency approach works against employees and clients. Many brands have been burned by PR in the past, with lackluster …
This month, Trust Relations is celebrating five years in business! In this special episode, April and Laura welcome Fatou B. Barry to the virtual recording booth! If you're a PR practitioner and you use Instagram, you probably follow PR Girl Manifesto; Fatou is the founder of the nonprofit organization of the same name. She is …
April and Laura are chatting 1:1 this week about two familiar dilemmas for mid-to-senior level PR practitioners: managing junior staff and navigating shrinking marketing budgets. This week’s Anonymous PR Horror story features an honest write-in from a listener who is struggling to connect with the intern they’re managing — and has run out of ways to …
April and Laura are back with another fabulous guest interview! This week, our hosts welcome award-winning PR pro, Rachel Griffin, to the virtual recording booth. Rachel is the co-founder at PlayWise Partners and April's friend and colleague from our favorite industry award event — The Stevie Awards for Women in Business! Rachel has won gold …
Season three of the PR Wine Down is officially here! Today, we’re introducing a new episode format called “April’s Reads.” In these episodes, April will get in front of the mic to slow down and address an important topic impacting the PR industry that could benefit from a deeper dive. Don't worry, your favorite interviews …
April and Laura discuss an Anonymous PR Horror Story from a listener who is feeling the pressure of agency ownership. They also offer advice to help the writer reconcile his/her relationship with a manager after a tense moment on an internal call and move forward with a more positive approach to management. In PR News …
