PR Lingo: 12 Terms to Know Before Hiring a PR Agency
Interested in hiring a PR agency to bolster your brand? Like any industry, public relations has its own lingo that may sound like word salad to those who have never worked with an agency before. Understanding PR jargon is essential to establishing your company’s goals and vetting proposals from prospective PR agencies.
To ensure you’re set up for success as you seek out the team that will run point on your next successful PR campaign, we’ve compiled a list of the basic terms you need to know before teaming up with a potential PR agency partner!
Now that you’re up to speed on what these common PR terms mean, you can walk into your next agency proposal meeting with confidence! And if you’d like to see us sitting across the (virtual) table at that meeting — let’s connect! We can help identify the PR strategies and tactics that can help you reach your target audiences faster and more effectively, and to move your next company goal across the finish line. Don’t worry, we’ll walk you through the PR terminology when you need it!