Often-Overlooked Mistakes Every Publicist Should Avoid Some things simply can’t be learned from a book — like PR. Whether you’re working at an agency or a large corporation, building a sustainable career as a publicist requires two things: the ability to produce high-quality work, and an aptitude for navigating the ins and outs of industry …

How Social Media and PR Can Uplift Each Other     Social media and PR can amplify one another, but only when done correctly.  ‍ Sharing media placements on your client’s social media platforms, for example, showcases the company’s expertise through the lens of a credible third-party. So rather than your client talking about how …

Building Trust in PR: April White on the Friday Reporter Podcast In a recent episode of The Friday Reporter podcast, hosted by Lisa Camooso Miller, our CEO & Founder April White shared her insights on the evolving landscape of public relations, the importance of authenticity, and how brands can build genuine trust with their audiences. …

In today’s fast-paced digital landscape, PR is undergoing a significant transformation due to the rise of artificial intelligence (AI) – offering PR professionals new ways to work smarter, not harder. From streamlining media monitoring to providing valuable predictive insights, AI has the potential to revolutionize how PR strategies are developed and executed. However, as powerful as these tools are, it’s crucial to remember that the human element – creativity, empathy, and the ability to build genuine relationships – remains the cornerstone of successful public relations.

PR Predictions for 2025: Navigating a Transformative Landscape   As we approach 2025, the public relations industry is poised for significant shifts driven by technological innovation, societal changes, and the evolving expectations of brands and consumers. Below are five predictions for how PR is likely to transform in the coming year.  AI Will Become a …

Our CEO & Founder, April White, discusses the impact that winning gold in this year’s Stevie Awards for the agency’s considerate culture will have on the firm moving forward. As the Silver Winner of the 2023 Stevie Award for Maverick of the Year – Advertising, Marketing & Public Relations and Gold Winner 2022 Stevie Award for Most Innovative Woman of the Year – Advertising, Marketing & Public Relations, this was the third consecutive year White accepted a prestigious Stevie Award at the award gala.

What to Do if You Don’t Have a Thought Leadership Presence (Yes, You Need One!) Thought leadership (n.) – the piece of the PR puzzle that builds and establishes your professional reputation Thought leadership is critical to a comprehensive public relations campaign. It’s very difficult to gain recognition and credibility as a market leader if …