Future of PR: The End of Beats, Print Monitoring and PR as We Knew It In this week’s episode of the PR Wine Down podcast, April and Laura discuss recent seismic shifts in the practice of the PR profession through the lens of two seasoned media strategists. First, your favorite hosts discuss an excerpt from …
What to Do if You Don’t Have a Thought Leadership Presence (Yes, You Need One!) Thought leadership (n.) – the piece of the PR puzzle that builds and establishes your professional reputation Thought leadership is critical to a comprehensive public relations campaign. It’s very difficult to gain recognition and credibility as a market leader if …
PR Trends: Toxic Competition & Saving Local News On the podcast this week, our favorite hosts discuss two hot PR industry topics: competitive work environments and the future of local news. First, April and Laura share this week’s Anonymous PR Horror Story, from a listener who has encountered a culture of toxic competition at their …
Why You Need PR Even if You Don’t Think You Have Any News On average, more than 1,000 news articles are published every day in the United States. The New York Times alone accounts for 200 of those pieces of journalism. Those articles reach a lot of readers—and those readers almost certainly contain your brand’s …
Welcome to the Winedown April and Laura welcome you to the first-ever episode of The PR Wine Down. Your hosts chat about why they decided to start the podcast, what’s wrong with the traditional PR agency structure, what’s going on in sports PR and more. You can also listen on: OUR CO-HOSTS April White Laura …
Chris Atkins – True Tales of a Life in PR April and Laura sit down with long time professional, consultant, author speaker and professor of public relations Chris Atkins to discuss his 35 plus years of PR experience, how the industry has changed and the truth about a PR degree. You can also listen on: …
Paul Rosengren – A Government Affair Paul Rosengren joins April and Laura on the show to give an insider perspective of government communications and how it can be used to influence legislation. April and Laura also have discussions around the Trader Joe’s controversy, racial sensitivities and what Matel is doing to push the brand towards …
Joaby Parker – What exactly is a fractional CMO? This week, April and Laura chat with Fractional CMO and Co-Founder of Cover3 Creative Joaby Parker about what it means to be a fractional CMO and how to avoid conflicting interests. They also get into discussions around the importance of media training, knowing that anyone can …
Abel Flint – Pivoting Your Marketing and PR Strategy April and Laura are joined this week by Suzy Senior Brand Manager Abel Flint. Together they discuss the importance of being able to quickly pivot your marketing and PR strategy to adapt to the changing world around you, how to use market research to create products …
Beth McRae – MBA or MB-Nay? This week, Beth McRae joins April and Laura this week to break down the value of a MBA as a public relations professional, the difference between working with small agencies and large agencies and small clients versus big clients. April and Laura also talk about KFC’s “finger lickin’ good” …
