PR Predictions for 2025: Navigating a Transformative Landscape As we approach 2025, the public relations industry is poised for significant shifts driven by technological innovation, societal changes, and the evolving expectations of brands and consumers. Below are five predictions for how PR is likely to transform in the coming year. AI Will Become a …
Our CEO & Founder, April White, discusses the impact that winning gold in this year’s Stevie Awards for the agency’s considerate culture will have on the firm moving forward. As the Silver Winner of the 2023 Stevie Award for Maverick of the Year – Advertising, Marketing & Public Relations and Gold Winner 2022 Stevie Award for Most Innovative Woman of the Year – Advertising, Marketing & Public Relations, this was the third consecutive year White accepted a prestigious Stevie Award at the award gala.
Announcement: See You Soon for Season 4! In this special episode of the PR Wine Down podcast, April announces a temporary sabbatical as she and Laura take a much-deserved break from the podcast over the holiday season.Don’t cry! This isn’t goodbye — just a temporary break, as they take a breather before diving back into …
HALLOWEEN SPECIAL: Tricky Media Situations & Career Horror Stories Welcome back to the annual PR Wine Down Halloween Special! You know the drill: Pour yourself a brew and get ready for some tricks of the trade from your favorite podcast hosts. This year, we’re unmasking five never-before-heard stories from our anonymous listeners! Tune in as …
What to Do if You Don’t Have a Thought Leadership Presence (Yes, You Need One!) Thought leadership (n.) – the piece of the PR puzzle that builds and establishes your professional reputation Thought leadership is critical to a comprehensive public relations campaign. It’s very difficult to gain recognition and credibility as a market leader if …
Future of PR: The End of Beats, Print Monitoring and PR as We Knew It In this week’s episode of the PR Wine Down podcast, April and Laura discuss recent seismic shifts in the practice of the PR profession through the lens of two seasoned media strategists. First, your favorite hosts discuss an excerpt from …
Future of PR: The End of Beats, Print Monitoring and PR as We Knew It In this week’s episode of the PR Wine Down podcast, April and Laura discuss recent seismic shifts in the practice of the PR profession through the lens of two seasoned media strategists. First, your favorite hosts discuss an excerpt from …
What to Do if You Don’t Have a Thought Leadership Presence (Yes, You Need One!) Thought leadership (n.) – the piece of the PR puzzle that builds and establishes your professional reputation Thought leadership is critical to a comprehensive public relations campaign. It’s very difficult to gain recognition and credibility as a market leader if …
PR Trends: Toxic Competition & Saving Local News On the podcast this week, our favorite hosts discuss two hot PR industry topics: competitive work environments and the future of local news. First, April and Laura share this week’s Anonymous PR Horror Story, from a listener who has encountered a culture of toxic competition at their …
Why You Need PR Even if You Don’t Think You Have Any News On average, more than 1,000 news articles are published every day in the United States. The New York Times alone accounts for 200 of those pieces of journalism. Those articles reach a lot of readers—and those readers almost certainly contain your brand’s …
