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Take to Heart the Power of Perspective When Aligning Your Marketing and Business Goals

January 4, 2021 trust 0 Comments

Take to Heart the Power of Perspective When Aligning Your Marketing and Business Goals I had the pleasure of recently joining Trust Relations’ PR Wine Down podcast to discuss key ways you can align your marketing/PR and business goals. As I have seen too often, this crucial step is overlooked, not only during the client onboarding process, …

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Is an MBA in PR Worth it? The Truth About Having a Business Degree as a Publicist

December 28, 2020 trust 0 Comments

Is an MBA in PR Worth it? The Truth About Having a Business Degree as a Publicist Many communicators who consider pursuing an advanced degree often ask themselves, is it really worth it?   Investing in an MBA requires a great deal of time, energy and money. Most PR professionals are working overtime these days to …

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Crossing into Unfamiliar Territory – A Publicist’s Guide to International PR

December 21, 2020 trust 0 Comments

Crossing into Unfamiliar Territory – A Publicist’s Guide to International PR Crossing into Unfamiliar Territory: A Publicist’s Guide to International PR ‍The growth of the global economy has many brands’ operations now spanning across borders. What started out as a U.S.-based company may now have an expanding presence in Europe or Asia — and this …

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Signs You Need to Make A Career Change

December 14, 2020 trust 0 Comments

Signs You Need to Make A Career Change If you’re feeling uncomfortable and unmotivated at work, you may have started to wonder if you need a career change. Sometimes, employers say and do whatever they need to make potential hirings feel engaged. Still, when you land your new position, it may not be what you …

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