Why PR is Important for Brands PR is about credibility. It’s how brands communicate authentically with the stakeholders who impact their bottom lines, whether those audiences are customers, investors, journalists, employees or partners, among others. This is important in proving your value staying power as a brand, in a culture and society that moves and …
PR and Pyschology Introduction There are a lot of ways to explain public relations, and here is one: PR influences human behavior. That being said, psychology and public relations are related. How? Great PR can change public perceptions, influence decision-making, create or restore trust, and more. Agencies, startups and corporations that understand this are more …
What is Public Relations? The Ultimate PR Guide Introduction So you have a great product or service that customers love, a killer staff and you’re ready to raise funding, scale your business and make an impact in the world. It’s time to ramp up promoting your brand. But how? What’s the next step? How can …
AMA: Top 3 PR Questions We Get From Clients Public Relations can be daunting for any company that’s just getting its feet wet. There’s a lot to unpack when it comes to understanding the various elements of a successful PR campaign, especially on how each tactic plays into the overall positive positioning of your company …
What to do When Your Client Goes Radio Silent Imagine this: It’s the week before your client’s biggest announcement of the year. They’re launching a brand-new product that they’re sure will take the market by storm, and they’re dreaming of having it covered in all the places that matter: Forbes, The Wall Street Journal, Business Insider. Your …
Often-Overlooked Mistakes Every Publicist Should Avoid Some things simply can’t be learned from a book — like PR. Whether you’re working at an agency or a large corporation, building a sustainable career as a publicist requires two things: the ability to produce high-quality work, and an aptitude for navigating the ins and outs of industry …
How Social Media and PR Can Uplift Each Other Social media and PR can amplify one another, but only when done correctly. Sharing media placements on your client’s social media platforms, for example, showcases the company’s expertise through the lens of a credible third-party. So rather than your client talking about how …
Building Trust in PR: April White on the Friday Reporter Podcast In a recent episode of The Friday Reporter podcast, hosted by Lisa Camooso Miller, our CEO & Founder April White shared her insights on the evolving landscape of public relations, the importance of authenticity, and how brands can build genuine trust with their audiences. …
In today’s fast-paced digital landscape, PR is undergoing a significant transformation due to the rise of artificial intelligence (AI) – offering PR professionals new ways to work smarter, not harder. From streamlining media monitoring to providing valuable predictive insights, AI has the potential to revolutionize how PR strategies are developed and executed. However, as powerful as these tools are, it’s crucial to remember that the human element – creativity, empathy, and the ability to build genuine relationships – remains the cornerstone of successful public relations.
PR Predictions for 2025: Navigating a Transformative Landscape As we approach 2025, the public relations industry is poised for significant shifts driven by technological innovation, societal changes, and the evolving expectations of brands and consumers. Below are five predictions for how PR is likely to transform in the coming year. AI Will Become a …
