06 - Integrated Marketing 101 (Feat. Hamish Anderson)
This week, hosts Chris and April are taking a deep dive into integrated marketing — and why brands should get on board, or be left behind. With special guest Hamish Anderson, Trust Relations’ Executive Vice President/Marketing group director and founder of Three Piece marketing, they’re discussing the advantages of an omni-channel approach to digital, how clients can make the most of their marketing resources and how outsourcing to an agency can yield powerful results. Chris and April also cover the latest industry news this week with a discussion on the PR plays behind this year’s major moments in media censorship, discuss whether Twitter’s new user regulations will have a positive impact and determine whether Sleepy Time Tea’s recent Instagram thirst trap was a cash move or a trash idea for the brand. They also chat about recent trends in business this quarter, as clients seek to diversify their digital spend.
Today’s “BREAKING NEWS”:
YouTube’s Anti-Vax Ban – https://bit.ly/308UHHj
Facebook Whistleblower – https://cnn.it/3n2PA4p
Google’s Stance on Climate – https://tcrn.ch/2YGUsTA
More on our “Cash or Trash?” segment:
From “Point & Counterpoint”:
Check out Hamish’s work here:
April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.
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Real Talk on Strategic Communications with Chris and April
Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.