14 - Ad Targeting, Marketing Mishaps and Pop Culture Faux Pas

This week on Hype Busters, April and Chris are hashing out The New York Times’ handling of their recent Wordle acquisition, and diving into what the future of ad targeting might hold for digital marketing professionals. They’re also chatting about best practices for gaining momentum as a social media influencer. For this week’s “Cash or Trash?” segment, your favorite hosts discuss Kendall Jenner’s latest tequila brand promotions and Miller’s voyage into the world of health-conscious beer. BONUS: April and Chris attempt an “unboxing” of Donald Trump’s new Truth Social app.

SHOW NOTES:

Wordle: https://kfor.com/news/ny-times-faces-backlash-over-wordle-changes/

Trump’s Truth Social: https://www.theepochtimes.com/trumps-truth-social-app-launches-on-apples-app-store-on-presidents-day-holiday_4291622.html?welcomeuser=1 

Brand Targeting Study: https://www.mediapost.com/publications/article/371372/shoppers-will-unsubscribe-from-a-brand-if-they-are.html?edition=125353#:~:text=Marketing%20D2C%20Weekly-,Shoppers%20Will%20Unsubscribe%20From%20A%20Brand,Are%20Incorrectly%20Targeted%2C%20Study%20Finds&text=Consumers%20have%20little%20patience%20with,parcelLab%2C%20conducted%20with%20YouGov%20PLC. 

Point & Counterpoint:

Influencers: https://www.businessinsider.com/how-to-get-sponsored-on-instagram-by-brands-as-influencer-2022-2 

More on our “Cash or Trash?” segment: 

Kendall Tequila: https://www.buzzfeednews.com/article/stephaniesoteriou/kendall-jenner-backlash-irresponsible-drinking-tequila 

Miller: https://www.marketingdive.com/news/miller-spars-with-bud-light-over-low-calorie-counts/618450/