March 18, 2022 0 Comments

14 - Ad Targeting, Marketing Mishaps and Pop Culture Faux Pas

Episode 013

This week on Hype Busters, April and Chris are hashing out The New York Times’ handling of their recent Wordle acquisition, and diving into what the future of ad targeting might hold for digital marketing professionals. They’re also chatting about best practices for gaining momentum as a social media influencer. For this week’s “Cash or Trash?” segment, your favorite hosts discuss Kendall Jenner’s latest tequila brand promotions and Miller’s voyage into the world of health-conscious beer. BONUS: April and Chris attempt an “unboxing” of Donald Trump’s new Truth Social app.

SHOW NOTES:

Wordle: https://kfor.com/news/ny-times-faces-backlash-over-wordle-changes/

Trump’s Truth Social: https://www.theepochtimes.com/trumps-truth-social-app-launches-on-apples-app-store-on-presidents-day-holiday_4291622.html?welcomeuser=1 

Brand Targeting Study: https://www.mediapost.com/publications/article/371372/shoppers-will-unsubscribe-from-a-brand-if-they-are.html?edition=125353#:~:text=Marketing%20D2C%20Weekly-,Shoppers%20Will%20Unsubscribe%20From%20A%20Brand,Are%20Incorrectly%20Targeted%2C%20Study%20Finds&text=Consumers%20have%20little%20patience%20with,parcelLab%2C%20conducted%20with%20YouGov%20PLC

Point & Counterpoint:

Influencers: https://www.businessinsider.com/how-to-get-sponsored-on-instagram-by-brands-as-influencer-2022-2 

More on our “Cash or Trash?” segment: 

Kendall Tequila: https://www.buzzfeednews.com/article/stephaniesoteriou/kendall-jenner-backlash-irresponsible-drinking-tequila 

Miller: https://www.marketingdive.com/news/miller-spars-with-bud-light-over-low-calorie-counts/618450/ 

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April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.

Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.

Follow Trust Relations on social:

www.linkedin.com/company/trustrelations/
www.twitter.com/trustPRelations
www.facebook.com/trustrelations
www.instagram.com/trustrelations/

Follow The Go! Agency on social:

www.linkedin.com/company/the-go-agency
www.twitter.com/thegoagency
www.facebook.com/thegoagency
www.instagram.com/thegoagency

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OUR CO-HOSTS

April White

Christopher Tompkins

Hype Busters:
Real Talk on Strategic Communications with Chris and April

Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.