14 - Ad Targeting, Marketing Mishaps and Pop Culture Faux Pas
This week on Hype Busters, April and Chris are hashing out The New York Times’ handling of their recent Wordle acquisition, and diving into what the future of ad targeting might hold for digital marketing professionals. They’re also chatting about best practices for gaining momentum as a social media influencer. For this week’s “Cash or Trash?” segment, your favorite hosts discuss Kendall Jenner’s latest tequila brand promotions and Miller’s voyage into the world of health-conscious beer. BONUS: April and Chris attempt an “unboxing” of Donald Trump’s new Truth Social app.
Brand Targeting Study: https://www.mediapost.com/publications/article/371372/shoppers-will-unsubscribe-from-a-brand-if-they-are.html?edition=125353#:~:text=Marketing%20D2C%20Weekly-,Shoppers%20Will%20Unsubscribe%20From%20A%20Brand,Are%20Incorrectly%20Targeted%2C%20Study%20Finds&text=Consumers%20have%20little%20patience%20with,parcelLab%2C%20conducted%20with%20YouGov%20PLC.
Point & Counterpoint:
More on our “Cash or Trash?” segment:
April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.
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Real Talk on Strategic Communications with Chris and April
Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.