Cover art for The PR Wine Down Podcast featuring hosts April White and Laura Schooler
May 18, 2021 0 Comments

From the Directors' Chair: Behind the Scenes of INFLUENCE with Diana Neille & Richard Poplak

Today on the PR Wine Down, hosts April and Laura welcome special guests Diana Neille and Richard Poplak, directors of the industry-exposé documentary film, “INFLUENCE: the Rise and Fall of the World’s Most Dangerous Public Relations Company.” Together, the award-winning investigative journalists take our hosts behind the scenes to discuss the creation of the film, which premiered at Sundance last year and traced the rise and fall of the notorious British multinational PR firm, Bell Pottinger. They also discuss advancements in weaponized communication, analyze the forces shaping the geopolitical landscape today and assess the state of the PR industry on a global scale. April and Laura also deliver some practical advice for pitching to potential clients, read an Anonymous PR Horror Story about a Zoom call gone very wrong, and react to the recent news that The New York Times has retired the term “op-ed.”

Guest Speakers

INFLUENCE is available to watch in the U.S. today, on all streaming platforms. Find it on iTunes.

Learn more about INFLUENCE here.

Show Notes

Read the PR News of the Week here.

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at 

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedInTwitterFacebook, and Instagram.

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April White

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Laura Schooler


Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.