June 18, 2021 0 Comments

41: Cristina Dennstedt - Pandemic Branding Pivots & the Remote Work Reckoning

Episode 041


This week’s episode features guest Cristina Dennstedt, the Director of Marketing Communications + Brand Experience at Vorwerk, LLC – Thermomix USA, to discuss the lessons she learned while managing PR initiatives for a world-class kitchen brand amid the COVID-19 pandemic. Hosts April and Laura also bring a bit of PR news into the mix, and loop Christina in on a controversial Washington Post op-ed that caught fire on Twitter this month. Together, they assess the professional and cultural implications of a return to office life, and consider the long-term value of remote work for PR professionals. As always, April and Laura share a PR Horror Story from the listening audience – this one, about a live TV interview that went very wrong. They also share advice for crafting a strong media strategy following a major client announcement, when company news may be lacking.

Guest Speakers

Show Notes

Read the PR News of the Week here: https://www.washingtonpost.com/opinions/2021/05/06/ceo-i-want-my-employees-understand-risks-not-returning-work-office/

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com.

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Sound effects obtained from https://www.zapsplat.com.



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April White

Laura Schooler


Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.