PR Careers: Managing Teams & Tight Marketing Budgets
April and Laura are chatting 1:1 this week about two familiar dilemmas for mid-to-senior level PR practitioners: managing junior staff and navigating shrinking marketing budgets.
This week’s Anonymous PR Horror story features an honest write-in from a listener who is struggling to connect with the intern they’re managing — and has run out of ways to share feedback. In PR News of the Week, our hosts discuss the rise of “challenger” PR firms and the role of independent practitioners and mid-sized agencies as the PR landscape continues to shift. Together, they discuss how economic concerns and shrinking marketing budgets are impacting big brands and the agencies that serve them, and how newer, more disruptive firms can provide an alternative.
Read the PR News of the Week here.
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Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com
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OUR CO-HOSTS
April White
THE PR WINE DOWN
Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.